Did you ever consider hosting an event in your restaurant? I don’t mean a birthday party, wedding or retirement party! I am talking a large community event to benefit others. While it’s a grand idea, the planning can be simple, easy and fun! Pairing up with your vendors can take away a lot of the
Why do you need a loyalty program? Two reasons: It’s cheaper to retain customers than to create new ones. Repeat customers spend 67% more on average than new customers. You need a way to incentivize customers to return, and a loyalty program is crucial to this. Here are some questions to ask yourself when creating
The restaurant technology ecosystem, otherwise known as the restaurant technology stack, is an ever-growing landscape. Ten years ago, that stack traditionally consisted of the Point of Sale Software, a back-office solution (BOS) and maybe a labor scheduling tool. This stack was typically seen in the most sophisticated brands, where many others simply had the
Taking Charge of the Guest Experience Touchpoint by Touchpoint What does loyalty mean to you? We speak of customer loyalty and we sponsor loyalty programs, but who is deeply loyal and how many of them do we have? We don’t always know. Loyalty is conditional. I’m loyal until you offend me. I’m loyal until you
It can cost up to seven times more to find new customers compared to keeping the ones you have, restaurant owners are creating programs to maintain their fan base. If you go into a busy restaurant on a Friday or Saturday night, you can usually spot the “regulars.” These are the folks that walk into
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