Brink POS loyalty module ensures seamless customer experience for more than 500,000 loyalty members
New Hartford, N.Y. – May 12, 2016 — ParTech, Inc. (PAR), a leading global provider of point-of-sale (POS) and food safety solutions to the restaurant industry and wholly owned subsidiary of PAR Technology Corporation (NYSE: PAR), announced today that Graeter’s Ice Cream has completed the deployment of PAR’s Brink POS software, Brink POS loyalty and PAR EverServ 500 terminals. With 37 company owned retail locations, Graeter’s is a fifth-generation family-owned ice cream manufacturer that produces and ships over 300,000 pints of craft ice cream annually. With over a century of experience, Graeter’s uses the artisanal French Pot method of production that has won the hearts of ice cream enthusiasts across the country.
The decision to deploy PAR’s Brink POS software and PAR EverServ hardware terminals was largely based on the development of a trusted partnership between PAR and Graeter’s. With the cloud-based architecture of its software, PAR’s reputation for hardware reliability and its demonstrated ability to exceed customer service expectations, PAR was a natural choice. Within just 4 weeks, POS deployment was successfully completed at all locations. The cloud-based design of Brink POS made it simple to replicate current menu databases on the store level, minimizing both deployment and training time. Additionally, with real-time access to their data anywhere with internet access, Graeter’s now has greater visibility into their operations.
Today, Graeter’s has more than 500,000 members in its loyalty program. With the native Brink POS Loyalty solution built-into the POS, PAR and Graeter’s were able to seamlessly transition all members to the new solution with minimal disruption
“Loyalty happens at the point of sale, and Graeter’s wanted to continue giving our dedicated fan base the best customer experience possible,” said Richard Graeter, CEO of Graeter’s Ice Cream. “We went through extensive demos with multiple POS providers, and the fact that PAR’s Brink POS loyalty is built into the POS and not just integrated to it was a huge benefit to our business making it a simple decision. Most importantly though is that from day one, PAR has come through for us and has repeatedly demonstrated accountability, responsiveness and dedication to the success of our business.”
“We are excited to partner with Graeter’s Ice Cream, an organization that has grown through generations of dedication to delivering excellent products while maintaining their roots as a family business who values its employees and customers alike,” said Karen Sammon, President and CEO of PAR Technology Corporation. “Ours is a culture of accountability at PAR, and we consider it our responsibility to ensure our products, solutions and people are delivering the highest level of service possible. We are proud to be working with the Graeter’s team to introduce them to a new POS solution including loyalty as we aspire to create a frictionless experience between our customers and their customers through our technology.“
In addition to PAR’s Brink POS software and Brink POS loyalty, select Graeter’s drive-thru locations have implemented Brink POS kitchen video systems.
About Graeter’s Ice Cream
Graeter’s Ice Cream produces craft ice cream using a small batch, artisanal method of production dating back over a century. Graeter’s has won the hearts of ice cream enthusiasts across the country as well as the respect of the nation’s most influential foodies. The Cincinnati-based company remains family owned and operated and continues to handcraft ice cream 2½ gallons at a time. Today, Graeter’s is expanding its retail presence throughout the Midwest and ships over 300,000 pints direct to the consumer annually via its online web store. Graeter’s can also be found in more than 6,000 grocery stores across the country.
About PAR Technology Corporation
PAR Technology Corporation’s stock is traded on the New York Stock Exchange under the symbol PAR. PAR’s Hospitality segment has been a leading provider of restaurant and retail technology for more than 30 years. PAR offers technology solutions for the full spectrum of restaurant operations, from large chain and independent table service restaurants to international quick service chains. Products from PAR also can be found in retailers, cinemas, cruise lines, stadiums and food service companies. PAR’s Government Business is a leader in providing computer-based system design, engineering and technical services to the Department of Defense and various federal agencies. For more information visit www.partech.com or connect with PAR on Facebook at www.facebook.com/parpointofsale or Twitter at www.twitter.com/Par_tech.