What is PAR Engagement?
PAR Engagement is our expanded guest engagement suite that unifies loyalty, offers, ordering, and guest data into one seamless suite of tools. It’s designed to help brands create smarter, more personalized interactions across every touchpoint.
Why is this change happening now?
We’re bringing our engagement solutions together to create a more seamless, integrated experience for our customers. This move reflects our continued investment in innovation and our commitment to delivering smarter, connected technologies that drive better results.
Is Punchh going away?
No, Punchh isn’t going away. In fact, it’s still the loyalty engine powering your programs. With the launch of PAR Engagement, Punchh Loyalty becomes part of a larger guest engagement suite—but its core capabilities remain fully intact.
You’ll still have access to everything you rely on today: advanced earning and redemption rules, membership tiers, referral rewards, and more. Punchh now focuses specifically on loyalty logic—helping you manage points, tiers, and benefits while giving you full control over fraud, liability, and program flexibility.
Will I still be using the Punchh platform, or is there a new product/interface I need to learn?
You’ll continue to use the same Punchh interface and login. Over time, you may see enhancements and expanded navigation options as we bring the broader PAR Engagement suite together. As we move forward you will see different module divisions within the admin panel.
Do I need to do anything as a current Punchh and/or Ordering customer?
No action is required. Your existing platform access, data, and campaigns will continue to operate as usual. Any future changes or enhancements will be communicated by your CSM or our product team.
What does this mean for my existing Punchh and/or Ordering products?
There are no immediate changes to how you use our product. What you are going to see is…. You can continue using your existing products as-is. New features and modules are add-ons and optional.
Can I still use Punchh loyalty and/or Ordering without adopting the full PAR Engagement suite?
Yes. Most customers using Punchh Loyalty today also leverage our Marketing & Offers and Guest Data capabilities. Moving forward, PAR Engagement is becoming more modular, giving you the flexibility to choose what’s right for your brand. You can continue using Punchh Loyalty and/or Ordering on its own or expand into other areas like ordering whenever it makes sense for your strategy.
What happens to my current Punchh and/or Ordering contract and services? Is pricing changing?
Your current contract, pricing, and services remain unchanged as a result of the PAR Engagement rebrand. There are no pricing increases tied directly to this shift. If you choose to add new PAR Engagement modules or functionality, we’ll work with you to scope those additions separately based on your business needs. All existing contracts will continue as-is until their natural renewal period.
Is this change going to disrupt my current programs or campaigns?
Not at all. Your campaigns, configurations, and integrations remain intact and uninterrupted.
Will I have the same support and services team?
Yes. Your current teams remain the same, and we’re committed to supporting you with the same level of service and expertise.
What new capabilities does PAR Engagement offer today?
Examples include the App-less Experience, new AI Tools including Smart Upsell, Analytics Assistant, A redesigned PAR Wallet, and new ordering innovations like catering and group ordering. You’ll continue to see new capabilities released throughout the year.
How do I take advantage of the full suite if I’m interested in expanding beyond loyalty?
Let your Customer Success or Account Management teams know! We’ll help you map a strategy and roadmap for rolling out additional modules based on your existing tech stack and business goals then help you determine what PAR Engagement products are right for you.
Will my guests notice this change?
No. The rebranding is internal to our platform and services. Your customers’ experience with your brand and app remains unchanged unless you choose to adopt new capabilities that enhance their journey.
What new features are planned for later this year and beyond?
We’ll continue releasing features like more advanced AI personalization, expanded gamification and guest identity services, and enhanced ordering experiences.
How do I stay informed about updates or feature launches related to PAR Engagement?
Our product roadmap is published quarterly and will be available on LearnUpon for easy access. We also share updates through product webinars, user groups, and direct communications from your PAR Engagement team—so you’ll always be in the loop on what’s coming next.
Who can I talk to if I have questions about how this affects my brand specifically?
Your Customer Success Manager or Account Team can walk you through the changes or answer any questions you may have to ensure you’re set up for success!
