As DoorDash continues to outgrow its original function as a delivery marketplace, the company is increasingly exploring more of an end-to-end strategy.
“Ultimately, they have to expand to new avenues because as a public company, you have to show your investors that you are growing in revenue and profit,” Joe Yetter, general manager at Par Technology, said. “They can either choose to expand horizontally or expand vertically and win new customers. But the delivery app market is saturated. If you’re not joining one now, you’re probably never going to join one, so they’re not really growing by adding new brands anymore. …so now, they’re expanding into new technology.”
