Thanksgiving 24-25 Analysis
Welcome to Data Delivered: your go-to source for exclusive insights from foodservice brands. Each edition features original data analyzed by PAR to uncover key trends and market shifts. Stay informed and ahead with data-driven stories that reveal what’s shaping the industry.
Thanksgiving Restaurant Industry Trends: 2024 vs. 2025
PAR Technology conducted two comprehensive analyses of (1) POS data from 277 brands and (2) loyalty data from 240 brands to uncover key trends shaping the restaurant industry on Thanksgiving 2024 (November 28) versus 2025 (November 27).
PAR’s POS data reveals strong Thanksgiving growth versus 2024:
Overall restaurant visits expanded by
14%
Orders
surged
surged
32.6%
Sales climbed
14%, topping
14%, topping
$16M
PAR’s loyalty data shows even greater momentum:
Loyalty sales soared
to $35 million, up
to $35 million, up
25.6%
year-over-year
Loyalty signups
jumped
jumped
64.3%
signaling robust acquisition
Unique guest
visits rose
visits rose
$13.96%
Loyalty visits increased
11.5%
eflecting steady engagement
Average loyalty check grew
15.3%
($25.28 → $29.16)
Average loyalty spend rose
11.9%
($24.73 → $27.67), as members responded to targeted offers and bundles
Main Takeaway
Thanksgiving 2025 delivered robust growth for restaurants, with PAR’s data showing double-digit gains in both sales and guest engagement. Restaurant sites and orders expanded sharply, while loyalty programs saw record signups and higher member spending. The combination of strong acquisition, bigger checks, and steady engagement signals that brands are successfully attracting new guests and motivating members to spend more—especially through targeted offers and seamless loyalty experiences. Restaurants that prioritize convenience and personalized rewards are best positioned to turn today’s guests into loyal fans.
About this data
This original data, published by PAR®, presents insights and trends based on deidentified and aggregated Point of Sale (POS) data from 277 restaurant brands and loyalty data from 240 restaurant brands, comparing metrics from Thanksgiving in 2024 to 2025. The information provided is for general informational purposes only. PAR makes no representations or warranties of any kind regarding the accuracy, completeness, or reliability of any information, text, graphics, links, or other items contained in this report. PAR does not guarantee that you will achieve any specific results, and any reliance on the information is strictly at your own risk. In no event will PAR or its affiliates be liable for any loss or damage arising out of, or in connection with, the use of or reliance upon this report, including, without limitation, any indirect or consequential loss or damage. This report should not be construed as a representation or indication of the operational performance of PAR or its reported financial results.
About PAR Technology
About PAR Technology PAR Technology Corporation (NYSE: PAR) is a leading foodservice technology provider, powering a unified, purpose-built platform engineered to scale and adapt with brands at every stage of growth. Designed with flexibility and openness at its core, PAR’s solutions—spanning point-of-sale, digital ordering, loyalty, back-office, payments, and hardware—integrate with others, yet deliver maximum impact as a unified system. With intentional innovation at the forefront, PAR’s solutions streamline operations, drive higher engagement, and strengthen guest experiences for restaurants and retailers globally. To learn more, visit partech.com or connect with us on social media.
