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Streamlining Success: the Strategic Imperative Of Vendor Consolidation in Gaming Technology

Published on December 10, 2024
By Robert Kammel

In the high-stakes world of gaming operations, technology has become as crucial as the games themselves. Yet, as gaming floors buzz with cutting-edge machines and dazzling displays, behind the scenes, many operators grapple with a less glamorous reality: a labyrinth of disparate systems, multiple vendors, and fragmented data streams. This technological tangle not only complicates operations but also hinders the delivery of the seamless guest experiences the modern players expect.

The Mounting Pressure on Gaming IT Teams
The role of IT leaders in the gaming industry has undergone a dramatic transformation over the past decade. CIOs, CTOs, and IT Directors find themselves at the epicenter of an increasingly complex technological landscape. The average number of distinct systems managed by IT teams in gaming operations has skyrocketed, with many using anywhere from 10 – 50 tech vendors and systems, leading to significant budget and time constraints.

This complexity not only strains IT resources but also impacts the gaming operation’s ability to adapt quickly to market demands and guest expectations. In an industry where agility can make or break success, this technological complexity poses a significant threat to competitiveness.

Read More at Gaming & Leisure

Tiffany Disher, General Manager, MENU North America

Tiffany Disher

General Manager, MENU North America

Tiffany Disher, General Manager, MENU North America, an omni-channel ordering solution to futureproof restaurant’s growing digital sales needs. Before taking on this new role in January 2023, she was an integral part of Punchh’s growth story. She has advised hundreds of customers over the past eight years on their loyalty strategies both from a base program standpoint as well as ongoing marketing strategies. Before Punchh, Tiffany worked for Schlotzsky’s where she supported the brand marketing team by leading loyalty, eClub, R&D, Franchise advisory council and marketing analytics. Tiffany has her Bachelor’s of Science in Economics from University of Oregon and Master’s in Business with a specialty in Marketing from Baylor University. An avid golfer, hiker and mom of two small children, Tiffany spends her limited free time entering into baking competitions.