PAR AI
AI Intelligence Built In,
Not Bolted On
Real-time insights for restaurant operators and marketers, embedded in the PAR solutions you already run on. No extra apps. No extra training. Just better decisions, faster.

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Introducing PAR AI
Food service margins are thin. Labor is tight. Guests expect more. And yet, the answers that could improve your business are often buried in dashboards, locked in spreadsheets, or trapped in someone’s inbox. PAR AI changes that.
PAR AI is our intelligence layer embedded into the PAR product
suite
powering Coach AI and the Marketing Intelligence Assistant.
Built In,
Not Bolted On
AI lives inside the PAR solutions you already use (POS, BOH, loyalty, etc.), eliminating extra vendors and complexity.
AI-Connected Tech Stack
We connect front of house, back of house, loyalty, payments, and ordering into a unified intelligence layer.
More Data, Better Results
With the industry’s richest dataset, PAR AI delivers insights and recommendations grounded in real-world restaurant performance.
Open & Connected
650+ API-certified integrations ensure intelligence flows across your entire tech stack.
PAR AI powers two intelligent AI assistants —each designed for a critical role in your restaurant, built into PAR OPS Coach and PAR Engagement.
The Operational Intelligence Assistant.
For Operators. Powering the PAR OPS Coach solution , Coach AI accesses your data sources to deliver instant, ROI-ranked recommendations. With Coach AI, your corporate leaders, area coaches, and managers can zero in on what’s impacting their customers and sales today.
How it Works
Through simple, natural language prompts, Coach AI pulls live data from POS, inventory, labor scheduling, and guest experience systems. Operators receive clear visualizations, KPI grids, and actionable recommendations—all without platform-hopping.
Benefits for Operators
- Eliminate time spent digging through dashboards and multiple systems.
- Get immediate analysis of operational issues.
- Prioritize actions with ROI-ranked recommendations.
- Improve throughput, optimize labor, and elevate execution across all stores.
Coming Fall 2025
The Marketing Intelligence Assistant.
For Marketers. Integrated into the PAR Engagement platform, this assistant transforms campaign and customer data into instant, actionable insights.
Key Capabilities
-
Ask Analytics
Natural language queries for campaign and customer data.
-
Smart Recommendations
Personalized upselling opportunities across POS and ordering platforms.
-
Automated Sentiment
analysis with response suggestions.
How it Works
A conversational AI assistant embedded directly in the Engagement platform, It provides real-time analytics on loyalty performance, digital ordering, and engagement metrics. It eliminates the wait for custom reports and manual feedback analysis.
Benefits for Marketers
- Reduce reporting turnaround from days to minutes.
- Increase average ticket value with intelligent upselling.
- Streamline guest engagement operations.
The Road Ahead with PAR AI
Coach AI and Marketing Intelligence Assistant are just the start. As PAR AI evolves, intelligence will extend across every part of the restaurant stack—from the front of house to the back office—continuously unlocking new ways to automate workflows, personalize guest engagement, and simplify operations.
Trusted by the Industry’s Best
“Coach has replaced the need for spreadsheets, and Coach AI is on track to replace the need for BI tools, ad hoc reports, and custom reporting”

John Rankin,
Sr. Director of Operations
at Charter Foods
See PAR AI in Action
Request a Demo and discover how Coach AI and Marketing Intelligence Assistant can simplify decision-making, connect your data, and help your restaurants run smarter.
FAQ
Do I need new hardware or licenses to use PAR AI?
No. PAR AI features are built directly into existing PAR products—ready to use out of the box.
How is PAR AI different from other AI tools?
It’s embedded, connected, and powered by the industry’s richest dataset—delivering measurable results without adding complexity.
Can I use Coach AI or Marketing Intelligence Assistant without the full PAR Suite?
Yes. While PAR AI is most powerful with our full ecosystem, each engine can integrate with the systems you already use.
Is this AI supposed to replace our managers and marketers
Do we need to have a background in AI before we can use these tools?.