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  • PAR Restaurant • Voice of the Customer

Your Voice.
Our Roadmap. The Future of Restaurants.

Your experience shapes what’s next. Connect with restaurant leaders, collaborate with PAR’s product teams, and help build the technology powering tomorrow’s restaurants.
Join the Program
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  • The Impact

Your feedback doesn't sit in a folder.

40%

of our roadmap is shaped by the Voice of the Customer program.

100/234

live brands take part in the program

165

named voices behind the feedback

Where the feedback comes from

  • Product Advisory Groups
  • Live Betas
  • User Groups
  • Customer Advisory Board
  • What is Voice of the Customer?

More Than Feedback.
A Seat at the Table.

01

Influence What's Next

Share challenges, ideas, and priorities that help shape PAR's roadmap.

02

Connect With the People Building It

Collaborate directly with product leaders, executives, and subject matter experts.

03

Learn From the Best in the Business

Exchange ideas with restaurant innovators tackling similar challenges.

  • One community. Every corner of the restaurant.

Every Experience. Every Transaction. Every Operation.

From the front counter to the kitchen, from the first guest interaction to the next loyal visit, the PAR Restaurant VoC community helps shape technology across the entire restaurant experience.
  • How customers get involved?

Different Ways to Participate.
One Shared Mission.

User Groups

Collaborative sessions where the people who use PAR products every day connect with peers, share feedback, explore what’s new, and influence future development. Sessions can be virtual or in person.
Learn More

Product Advisory Groups

A focused group that helps build one product end to end, from discovery and design to prototyping, feedback, and pilots.

Learn More

Betas & Pilots

Early access to new products and betas is a benefit of joining the VoC Program. Try what’s next and help shape it before it ships.
Learn More

Customer Advisory Board

Senior leaders working directly with PAR leadership on industry challenges, strategic priorities, and what’s next.
By Invitation Only
  • Upcoming Events

Let's Get Together.

Big ideas are better when we’re in the same room. Explore upcoming opportunities to connect, collaborate, and shape what’s next.

All Upcoming
In Person
Virtual
Betas and Advisory

RUNNING

Now

Beta + PAG

PAR Intelligence

AI coaches and assistants built into the PAR platform, shaped by the operators who use them. Test new capabilities in the beta, or join the PAG to help decide what gets built next.

Beta

Running Now

PAG Product Advisory Group

Open to Join

Join Now

RUNNING

Now

Product Advisory Group

Fraud Intelligence Platform

Collaborate with our product team to explore emerging fraud challenges, influence new capabilities, and build smarter ways to detect, investigate, and prevent fraud.

PAG Product Advisory Group

Open to Join

Join the PAG

EXPECTED

Q1

2027

Product Advisory Group

Next Gen POS

Influence the next generation of in-store experiences, from everyday register workflows to employee operations built around how your restaurant runs.

PAG Product Advisory Group

Open Soon

Join the Waitlist

RUNNING

Now

Beta + PAG

Beta Running Now

PAR Intelligence

Try the loyalty coach, ordering coach, and segment assistant, and tell the product team what works and what is missing.

Beta

Running Now

PAG Product Advisory Group

Open to Join

Learn More

EXPECTED

Nov

2026

Product Advisory Group

Starting Soon

Fraud Intelligence Platform

Collaborate with our product team to explore emerging fraud challenges, influence new capabilities, and build smarter ways to detect, investigate, and prevent fraud.
CTA: Join the PAG

Sign Up for the Beta

EXPECTED

Q1

2027

Product Advisory Group

Open Soon

Next Gen POS

Collaborate with our product team to influence the next generation of in-store experiences, from everyday register workflows and payments to employee operations and flexible solutions built around how your restaurant runs.
Join the Waitlist
  • From conversation to creation

You spoke We built.

  • Built with VoC

Guest360

•

October 2025

We first heard this need at VoC.

Brands could not see most of their guests. The data sat in loyalty, ordering, payments, and POS. 67% said they would invest in better guest identity, and they wanted it light, not another platform to run.

•

Built Together

Built with a Product Advisory Group.

We heard what was a priority to you, and we added customizable lifecycles and dashboards, identity resolution, profile stitching, and a rebuilt segment builder.

•

Q4 2026

Rolling out to customers

Learn More
  • Also built with VoC

Fraud

Bulk bans, device blocking, and automatic actions on fraud rules, with new rules, attributes, and lookback periods. Fraud Intelligence Platform closed beta starts in November.

Released and Still Building

Benchmarking Report

Every KPI explained, filters by region, state, and market, and outlier handling for a fair comparison. Tested with brands at the May user group.

Releasing This Quarter

PAR Intelligence

Knowledge Q&A is live. The loyalty coach, ordering coach, and segment assistant are in beta. The offer assistant is in development with VoC.

Live and in Beta

Smart Passes

91% of brands showed interest in app-less loyalty, and offers now show on the pass. We continue to invest based on the feedback you provide.

Now Live

Redesigned QC builder

Brands helped build and design it, and gave feedback on the design, so it is more intuitive and easier for marketers to use.

Now Live

Campaign and segment management

Brands asked for a faster way to find, organize, and act on segments and campaigns. A streamlined segments home, tags, bulk actions, and dynamic search came straight from that feedback.

Now Live

What our Customers are Saying?

“It’s really awesome and well done. Best vendor event I attend. I can’t begin to tell you how much I prefer this style of event to a big conference. Please don’t ever go that route, these events are the perfect way for brands to engage with Punchh, other brands, etc.”

Andrew Hyde
Zaxby's

“It was extremely valuable to hear from other PAR users and understand how they are using the platform, as well as learn the areas in which they are struggling with the program.”

Lindsay Miller
Newk's
  • Two ways in

Build the next version with us.

  • Ongoing membership

Join the VoC Program

Become part of the community that shapes PAR’s roadmap all year: user groups, advisory opportunities, and direct access to the teams building the products.

Join the Program
  • One event at a time

Register for an event

Want to start in the room? Pick an upcoming session and register for that date. Event registration is separate from program membership.

Explore Upcoming Events
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