Annual Report - 2026
2026 QSR Operational Index
Proprietary data from 30,000+ U.S. restaurants reveals the two imperatives shaping QSR success in 2026: driving high-value demand and aggressively protecting margins — simultaneously.
Check it out now:
+32.5%
Loyalty transaction growth YoY
vs. −6.7% anonymous
$22.73
Avg third-party delivery check
61% above drive-thru
53%
Of loyalty sales from super users
just 15% of members
−29%
Overtime hours YoY
8-year low — but SOS slowed
Built for restaurant people, by restaurant people. Benchmark your operation against the industry and walk away with data-backed actions for 2026.
WHAT'S INSIDE
-
Check growth, not traffic, is driving topline gains
How basket expansion and menu engineering are replacing foot traffic as the primary revenue lever. -
Loyalty, super users, and first rewards
The data behind super user concentration, first-reward visit lift, and why loyalty spend has now overtaken anonymous spend for the first time. -
Digital channels and delivery by the numbers
Channel mix shifts, average checks by platform, and the beverage attachment gap hiding in digital orders. -
Dinner and late night as profit windows
Daypart data showing why evening delivery is now the highest-check, highest-opportunity segment in QSR. -
Exception management at delivery scale
Canceled transactions, item cancel rates, and refund exposure — and how top-decile operators keep theirs 10× lower.
- Dive Deeper
