For many convenience retailers, loyalty has become a proven growth engine, but turning customer data into measurable business outcomes remains a challenge. Customer information is often fragmented across multiple systems, technology stacks continue to grow in complexity, and AI initiatives can struggle to deliver their full potential without a strong data foundation. As a result, many operators are missing opportunities to drive deeper engagement, increase profitability, and personalize experiences at scale.
The 2026 C-Store Loyalty Benchmark Report explores the trends, priorities, and performance metrics shaping the next era of c-store loyalty. Based on insights from 150 convenience store marketing and IT leaders, the research reveals how top-performing operators are using customer data, identity resolution, and AI to drive stronger results. The findings highlight a growing gap between loyalty leaders and the rest of the market, while providing practical benchmarks and strategies to help retailers strengthen loyalty performance, improve customer understanding, and accelerate growth. Download the report to see how leading operators are turning customer intelligence into a competitive advantage.
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