Video Case Study

Freddy’s Sustains Unbeatable Guest Experiences Through Rapid Growth

“There is a huge advantage to minimizing partners and bringing all restaurant technology together under one roof. Since support comes from a single resource, there is no finger-pointing between vendors. Plus, when an entire offering is designed to work together out of the box, everything is already in place to add more capabilities whenever the time is right. PAR really is better together.”

Sean Thompson
VP of IT, Freddy’s Frozen Custard and Steakburgers

Challenge

Facing rapid expansion, the Freddy’s IT team began struggling with too many fragmented systems and unreliable, rigid legacy POS technology. Wanting to better support evolving staff and guest needs to continue upholding the “Freddy’s Way” of quality, hospitality, and cleanliness, the team began looking for a more modern technology approach. Success would require a flexible, scalable, and future-ready tech stack from a partner committed to Freddy’s long-term success.

Solution

Freddy’s quickly chose PAR POS for its resilient design, open API, and seamless integration with existing platforms. Beyond POS, PAR’s full restaurant technology suite gave Freddy’s a single partner for meeting every operational need going forward. Implementation, onboarding, and training were fast and smooth, support by PAR experts throughout. Within nine months, all Freddy’s locations were up and running with PAR POS — 285 restaurants were swapped out in just 90 days.

PAR now powers nearly the entire Freddy’s tech stack. A key recent addition was Par Punchh Loyalty, a scalable and data-driven platform designed to work with PAR POS and the Freddy’s app to embed loyalty into every interaction. Guests are now engaged through email, push, and in-app messaging, fostering authentic connections that create repeat visitors and brand champions.

Results

0 %

increase in loyalty program signups year over year

0 %

store traffic increase year over year

0 %

overall traffic increase year over year including digital transactions

Founded in 2002 in Wichita, Kansas, Freddy’s Frozen Custard and Steakburgers is a fast-casual restaurant chain with more than 560 locations across 37 states. On a fast growth track, the brand opened a record 62 locations during 2023 alone. Freddie’s is named after founder Frederick “Freddy” Simon and is famous for its freshly churned custard, made-to-order steakburgers, and shoestring fries. The company prioritizes guest experiences above all else, striving to deliver the highest levels of quality, hospitality, cleanliness, and local community support.

Headquarters

Wichita, Kansas

Restaurant Type

Fast Casual

PAR Technology Solutions

Bring it all together to perform even better today.

Discover how the integrated PAR technology commerce platform can help your restaurant business streamline operations, enhance customer experiences, and effortlessly grow and scale to meet your evolving needs.