Video Case Study

Salsarita’s Smoothly Adapts to Change with Flexible, Scalable Technology

PAR gives us the real-time data we need to drive our menu development, track the cost of goods, stay focused on labor, and manage other key areas of our operations. We are so much more efficient now that we’re no longer waiting weeks for new financials to come out.

Merrick McKinnie
COO, Salsarita’s Fresh Mexican Grill

Challenge

The fast casual restaurant industry has undergone nothing short of a transformation in the past decade, and Salsarita’s is a prime example. In this time span, the company was challenged to find a way to accurately adapt its face-to-face, “build-your-own” service model to the drive-thru channel. The pandemic also forced Salsarita’s to implement online ordering virtually overnight.

Solution

To overcome these and other challenges, Salsarita’s has repeatedly turned to its 10-year partnership with PAR Technology. The common thread with every solution has been striking the right balance between addressing the company’s immediate needs and being technologically prepared for the future. That means prioritizing platform flexibility, integration, and scalability to ensure Salsarita’s remains adaptable to change and prepared for aggressive growth.

Because PAR solutions are designed to work together seamlessly, Salsarita’s leverages holistic, real-time data to understand critical details such as what items are selling well at each location and how ordering trends affect inventory. The built-in PAR loyalty program has been equally successful, allowing the brand to rapidly roll out app-based special offers and marketing campaigns. For Salsarita’s, technology is more than a support system — it’s a long-term growth driver.

Results

Increased profitability

through faster service and tighter inventory control

99.75%

quarterly P&L prediction accuracy

Significant YoY increase

in loyalty program participation

Founded in 2000, Salsarita’s Fresh Mexican Grill is a fast casual restaurant known for its bold flavors and fresh-made Mexican favorites like burritos, bowls, tacos, and quesadillas, complete with house-made salsas and guacamole. The company operates more than 60 franchise locations and offers catering, online ordering, drive-thru services, and a rewards app.

Headquarters

Charlotte, North Carolina

Restaurant Type

Fast Casual

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