Guest360 by PAR
Know your guest, grow your guest
No enrollment required. No app download required.
One guest. More of the story.
Guest360 connects the activity that belongs together, so more transactions become guests you can understand and engage.
Today, you know this guest:
Loyalty member
- Sarah M.
-
Visits 12
-
Status Gold
-
Lifetime value $486
But you may also know these guests without realizing it:
Drive-thru regular
Same card · 27 visits
Kiosk guest
14 transactions · 3 locations
Digital guest
8 orders · 2 channels
Your guests don’t disappear when they leave loyalty.
How Guest360 works
From transaction to guest relationship.
Follow one guest through the product, one step at a time.
Turn transactions into recognized guests.
Guest360 identifies guests from a payment-network-level reference to the underlying account, not the card number. It reads consistently across processors and channels, and it holds as cards are reissued.
Build one richer view of each guest.
Every recognized transaction attaches to one persistent profile. Loyalty, ordering, payments and POS activity write to the same guest record, and the record gets more complete as each source connects.
See what the guest base is actually doing.
Spend, visit frequency and drop-off are measured on real guests, not anonymous transactions. When a number moves, PAR Intelligence explains the shift and builds the audience.
Reach them through Punchh.
Guest360 segments are available directly in Punchh. No export, no list load, no routing fee and no webhook to maintain between the system that creates the audience and the system that reaches it.
How Guest360 works
Guest360 starts where guest relationships happen. At the transaction.
Every other platform waits for the guest to identify themselves.
Starts at the transaction
Recognition begins at the in-store POS, where most platforms stay blind.
Richer with every connection
Each source connected makes profiles deeper and audiences sharper.
Beyond loyalty
Most tools stop at enrolled members. Guest360 reaches the whole base.
Connected to action
It lives inside PAR Restaurant, so understanding becomes a campaign in the same system.
Built for restaurants
Drive-thru recognition and menu-level preference, across QSR and dine-in.
Proof leadership accepts
Closed-loop attribution ties guest activity back to POS revenue.
Your data shouldn’t need another handoff.
Traditional CDP
Five handoffs between the data and the result.
Data
CDP
Sync layer to maintain
Activation platform
Campaign
Reconcile results
Guest360
One system, inside Punchh.
Recognize
Identified at the transaction
Connect
Every system on one record
Segments update as guests behave
Activate
Punchh campaigns, no export
No new vendor, No separate activation platform, No webhook or data-transfer fees
For Punchh Customers
The restaurant CDP that starts
from the transaction.
Loyalty and POS data are already flowing. Start there, then connect ordering, payments and more as you're ready. Guest360 grows more valuable with every system you add.
- Dive Deeper
