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CKE Restaurants Selects PAR Technology’s Punchh® for Customer Loyalty and Engagement

Published on April 13, 2022
By Adam Harrell

New Hartford, NY – April 13, 2022 –  ParTech, Inc. (PAR), a global restaurant technology company
and builder of a unified commerce cloud platforms for enterprise restaurants today announced
that its leading customer loyalty, offers, and engagement solution, Punchh, has been selected by
CKE Restaurants Holdings, Inc. (CKE) – the owner, operator and franchisor of Carl’s Jr. and Hardee’s
– to introduce an upgraded digital loyalty program to all of their stores. Previously, CKE Restaurants
Holdings selected PAR’s Brink POS® software for their corporate-owned restaurants and have been
a longtime PAR hardware customer as well.

CKE rolled out Punchh’s enhanced loyalty solution in phases to fully support both the Carl’s Jr. and
Hardee brands. The implementation includes innovative new customer acquisition tools,
marketing campaign automation, integrated offers, and data analytics. Additionally, Punchh’s
loyalty technology integrates directly into CKE’s unified digital commerce tech stack, which
includes the Olo ordering platform for online ordering and delivery. Adding Punchh’s technology is
the latest chapter in CKE’s digital journey that kicked off with Olo in late 2020.

“We are very excited about how this partnership with PAR will elevate our guest experience even
further,” said Phil Crawford, CKE’s Chief Technology Officer. “Punchh provides a convenient
solution to engage customers with their seamless in-store and online interfaces, making it easier
than ever to reach our guests through multiple interconnected touchpoints. We look forward to
seeing our brands continue to grow and adapt to the technology that is driving the restaurant
industry’s success.”

CKE is the latest company to join Punchh’s rapidly growing roster of global enterprise brands.
During the last year and a half alone, Punchh has gained more than 70 new customers including
brands such as Taco Bell, Blaze Pizza, El Pollo Loco and more.

“It’s wonderful to be expanding our long-term relationship with CKE, with their selection of Punchh.
A dynamic digital loyalty program is a cornerstone for a successful food-service operator. Coupled
with our strategic hardware and software solutions, CKE is creating a truly unified commerce
system,” said PAR Technology CEO, Savneet Singh. “We look forward to seeing our loyalty
solution’s immediate and long-term impact on CKE’s brands systemwide.”

More than 200 global enterprise brands, including Yum! Brands (NYSE: YUM), Denny’s (NASDAQ:
DENN), TGI Friday’s, and Casey’s (NASDAQ: CASY) rely on Punchh to grow revenue by building
customer relationships. To learn more about the Punchh Loyalty Offers and Engagement Platform,
visit partech.com.

ABOUT CKE RESTAURANTS HOLDINGS, INC.

CKE Restaurants Holdings, Inc. (“CKE”), a privately held company based in Franklin, Tennessee, runs
and operates Carl’s Jr. and Hardee’s, two beloved regional brands, known for one-of-a-kind
premium and innovative menu items such as 100 percent Black Angus Thickburgers®, Made from
Scratch™ Biscuits and Hand-Breaded Chicken Tenders™. With both a US and international
footprint, Carl’s Jr. Restaurants LLC and Hardee’s Restaurants LLC have over 3,900 franchised or
company-operated restaurants in 44 states and 42 foreign countries and U.S. territories. For more
information about CKE, please visit www.ckr.com or its brand sites at www.carlsjr.com and
www.hardees.com.

ABOUT PAR TECHNOLOGY

For more than 40 years, PAR Technology’s (NYSE: PAR) cutting-edge products and services have helped bold and passionate restaurant brands build lasting guest relationships. We are the partner enterprise restaurants rely on when they need to serve amazing moments from open to close, during the most hectic rush hours, and when the world forces them to adapt and overcome.  More than 100,000 restaurants in more than 110 countries use PAR’s restaurant hardware, software, drive-thru, and back-office solutions. With the recent acquisition of leading loyalty solutions provider Punchh® Inc., PAR has become a Unified Commerce Cloud Platform for Enterprise Restaurants.  To learn more, visit www.partech.com or connect with us on LinkedIn, Twitter, Facebook, and Instagram.