PAR Technology Corp., a foodservice technology provider, is acquiring Bridg, which anonymously connects in‑store transactions to privacy‑safe customer profiles. The transaction is expected to close in the first quarter.
Bridg’s proprietary Identity Resolution (IDR) platform uncovers previously unknown shoppers and integrates them into a c-store or other brand’s first‑party data set.
This will enable retailers, restaurants and consumer-packaged goods (CPG) companies to activate offers for previously anonymous shoppers and identify which marketing touchpoints drive spending.
