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Taco Bueno® Selects PAR® Technology to Elevate Restaurant Operations and Scale Growth

PAR Technology Corporation

Taco Bueno® Selects PAR® Technology to Elevate Restaurant Operations and Scale Growth Delivering Consistency, Innovation, and Support for a Growing Brand’s Next Chapter NEW HARTFORD, N.Y. (August 19, 2025) – Taco Bueno, the popular quick-service Tex-Mex chain, has selected PAR Technology Corporation (NYSE: PAR) as its unified technology partner. The brand will implement PAR POS™ […]

RaceWay taps PAR Technology to power rewards program

RaceWay, a convenience retailer with over 240 stores in 11 states, has chosen Par Technology Corp. as its partner for the launch of its first customer loyalty program called Raceway Rewards. The goal is to drive a more personalized customer experience, according to a press release. RaceWay,operates as a franchisor for parent company RaceTrac. “Our […]

PAR® Technology Leads the Way in Tier 4 Enablement for Altria Group Distribution Company’s 2026 Digital Trade Program

PAR Technology Corporation

PAR® Technology Leads the Way in Tier 4 Enablement for Altria Group Distribution Company’s 2026 Digital Trade Program Retailers can stay ahead with PAR Retail’s fully qualified, ready-to-deploy platform New Hartford, N.Y. (July 23, 2025) — PAR Technology Corporation (NYSE: PAR) today announced that PAR® Retail, a leading provider of technology solutions purpose-built for convenience […]

From Garnish to Secret Sauce: How Loyalty Has Become the Real Revenue Driver

For years, loyalty building was treated like a garnish that operators sprinkled on top of the “entrees” of bigger promotional strategies like traffic, advertising, and limited-time offers. Restaurants haphazardly threw punch cards and generic discounts on the proverbial plate as incentives, but rarely gave them the spotlight.= But now? Loyalty is proving to be the […]

RaceWay debuts rewards program

While RaceTrac has made a number of technology upgrades over the past couple years, this is the first program announced specifically for its RaceWay stores. “Our partnership with PAR allows us to leverage personalized, data-driven technology to turn every customer engagement into an opportunity to build brand loyalty,” said Kamran Din, director of revenue growth […]

RaceWay Selects PAR® Technology to Power its New Rewards Program

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RaceWay Selects PAR® Technology to Power its New Rewards Program The convenience and fuel retailer invests in purpose-built technology to further its seamless and personalized customer experience ATLANTA, GA. (July 16, 2025) – RaceWay, a leading convenience retailer with over 240 locations that operates as a Franchisor for parent company RaceTrac, selected PAR® Technology Corporation […]