PAR® Technology Launches PAR Games™: The Loyalty Game-Changer Brands Have Been Waiting For
PAR® Technology Launches PAR Games™: The Loyalty Game-Changer Brands Have Been Waiting For Real-time, behavior-driven games that drive visits, spark engagement, and boost loyalty—without discounting away brand’s margins NEW HARTFORD, N.Y. (September 17, 2025) – PAR Technology Corporation (NYSE: PAR), a leading foodservice technology provider, today announced the launch of PAR Games™, an interactive loyalty […]
PAR Technology Debuts Coach AI™ as the First Product in its New PAR® AI Intelligence Suite
PAR Technology Debuts Coach AI™ as the First Product in its New PAR® AI Intelligence Suite PAR AI delivers real-time intelligence that flows seamlessly across the restaurant tech stack without the need for extra apps or training NEW HARTFORD, N.Y. (September 9, 2025) – PAR Technology Corporation (NYSE: PAR), a leading foodservice technology provider, today […]
Ozempic, AI & the Future of Restaurants with Oli Ostertag, General Manager of PAR Technology’s Operator Cloud
In this episode, Nick Portillo welcomes Oli Ostertag, General Manager at PAR Technologies Operator Cloud. Together, they dive into one of the biggest shifts shaking up the industry: the rise of appetite-suppressing drugs like Ozempic and Wegovy. With more than a quarter of Americans considering these medications, dining habits are changing fast, and restaurants are […]
Taco Bueno® Selects PAR® Technology to Elevate Restaurant Operations and Scale Growth
Taco Bueno® Selects PAR® Technology to Elevate Restaurant Operations and Scale Growth Delivering Consistency, Innovation, and Support for a Growing Brand’s Next Chapter NEW HARTFORD, N.Y. (August 19, 2025) – Taco Bueno, the popular quick-service Tex-Mex chain, has selected PAR Technology Corporation (NYSE: PAR) as its unified technology partner. The brand will implement PAR POS™ […]
RaceWay taps PAR Technology to power rewards program
RaceWay, a convenience retailer with over 240 stores in 11 states, has chosen Par Technology Corp. as its partner for the launch of its first customer loyalty program called Raceway Rewards. The goal is to drive a more personalized customer experience, according to a press release. RaceWay,operates as a franchisor for parent company RaceTrac. “Our […]
PAR® Technology Leads the Way in Tier 4 Enablement for Altria Group Distribution Company’s 2026 Digital Trade Program
PAR® Technology Leads the Way in Tier 4 Enablement for Altria Group Distribution Company’s 2026 Digital Trade Program Retailers can stay ahead with PAR Retail’s fully qualified, ready-to-deploy platform New Hartford, N.Y. (July 23, 2025) — PAR Technology Corporation (NYSE: PAR) today announced that PAR® Retail, a leading provider of technology solutions purpose-built for convenience […]
From Garnish to Secret Sauce: How Loyalty Has Become the Real Revenue Driver
For years, loyalty building was treated like a garnish that operators sprinkled on top of the “entrees” of bigger promotional strategies like traffic, advertising, and limited-time offers. Restaurants haphazardly threw punch cards and generic discounts on the proverbial plate as incentives, but rarely gave them the spotlight.= But now? Loyalty is proving to be the […]
RaceWay debuts rewards program
While RaceTrac has made a number of technology upgrades over the past couple years, this is the first program announced specifically for its RaceWay stores. “Our partnership with PAR allows us to leverage personalized, data-driven technology to turn every customer engagement into an opportunity to build brand loyalty,” said Kamran Din, director of revenue growth […]
