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Are customers tipping more? Here’s what the data says.

Published on November 25, 2024
By PAR Team

Consumers are increasingly fed up with tipping.

This year, 60% said they are tired of tipping for services at different establishments, up from 53% last year, according to a Popmenu survey of 1,000 U.S. consumers conducted in early September. Roughly 61% of consumers said they feel pressured to tip and many say they’ve tipped when they feel it wasn’t warranted.

“The continued squeeze on consumer bank accounts is impacting restaurants and other industries that are heavily reliant on tips,” Brendan Sweeney, CEO and co-founder of Popmenu, said in a statement. “Not only are they dealing with heightened competition for guests, they have to work even harder for the tips that account for the majority of [employee] income.”

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Tiffany Disher, General Manager, MENU North America

Tiffany Disher

General Manager, MENU North America

Tiffany Disher, General Manager, MENU North America, an omni-channel ordering solution to futureproof restaurant’s growing digital sales needs. Before taking on this new role in January 2023, she was an integral part of Punchh’s growth story. She has advised hundreds of customers over the past eight years on their loyalty strategies both from a base program standpoint as well as ongoing marketing strategies. Before Punchh, Tiffany worked for Schlotzsky’s where she supported the brand marketing team by leading loyalty, eClub, R&D, Franchise advisory council and marketing analytics. Tiffany has her Bachelor’s of Science in Economics from University of Oregon and Master’s in Business with a specialty in Marketing from Baylor University. An avid golfer, hiker and mom of two small children, Tiffany spends her limited free time entering into baking competitions.