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Why consumers, not restaurants, are dictating value

After facing rising costs and tough economic conditions since 2022, restaurants are scrambling for customers. To entice these guests, brands from McDonald’s to Chili’s and Applebee’s rolled out value meals, combos and buy-one-get-one offers to draw people in the door over the past few months. Even independent restaurants have participated in the value promotions, adding […]

How Ordering 2.0 is Reshaping Restaurant Digital Engagement

Outpacing your competitors in the restaurant industry isn’t just about serving delicious food — it’s about creating strong and valuable digital connections with customers. Although many restaurants already offer online ordering, they are stuck with outdated systems that don’t help them achieve this goal or overcome the gap between customer needs and restaurant offerings. However, […]