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Why Restaurants Can’t View Tech as ‘Set It and Forget It’

Published on November 11, 2024
By PAR Team

Restaurants today are under more pressure than ever to keep up with evolving customer expectations and rapid technological change. Staying competitive isn’t just about adopting the latest tools—it’s about leveraging technology to streamline operations and create seamless customer experiences that stand out in a crowded market. However, it’s no longer enough to simply adopt new solutions. The key lies in selecting the right platform to unlock sustained, long-term value.

Upgrading technology can transform restaurant operations, simplifying processes, boosting performance, and enriching the customer experience. Yet many restaurants struggle to integrate their POS systems, loyalty programs, and ordering platforms, missing out on the full potential of their tech stack.

Getting a Handle on Your Tech Stack

One of the most significant challenges restaurants face when upgrading technology is dealing with fragmented legacy systems. Historically, restaurants have used a patchwork of systems—different platforms for ordering, payments, loyalty, and operations management. While these tools may have worked well in isolation, their lack of integration often created silos that limited data sharing and hindered operational efficiency.

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Tiffany Disher, General Manager, MENU North America

Tiffany Disher

General Manager, MENU North America

Tiffany Disher, General Manager, MENU North America, an omni-channel ordering solution to futureproof restaurant’s growing digital sales needs. Before taking on this new role in January 2023, she was an integral part of Punchh’s growth story. She has advised hundreds of customers over the past eight years on their loyalty strategies both from a base program standpoint as well as ongoing marketing strategies. Before Punchh, Tiffany worked for Schlotzsky’s where she supported the brand marketing team by leading loyalty, eClub, R&D, Franchise advisory council and marketing analytics. Tiffany has her Bachelor’s of Science in Economics from University of Oregon and Master’s in Business with a specialty in Marketing from Baylor University. An avid golfer, hiker and mom of two small children, Tiffany spends her limited free time entering into baking competitions.