Quick-service restaurants operate in a tough environment. Margins are tight, labor is scarce, and customer expectations continue to rise. For large brands, technology and digital capabilities increasingly shape how they can compete and grow.
“I think data is probably our greatest resource next to our people,” Kevin Vasconi, chief digital and technology officer at Papa Johns, told PYMNTS during a discussion with Savneet Singh, CEO of PAR Technology.
But gathering data alone does not solve operational challenges. The real opportunity comes from connecting it.
“Connected data is what gives you insights versus noise,” said PAR’s Singh. “You might say sales went up, but if your margins went negative, that’s not good for operators or owners. Connected data gives you the narrative behind what’s actually happening so you can take action.”
That reality is driving a major digital transformation at Papa Johns. The company recently partnered with PAR Technology to replace its legacy core point-of-sale infrastructure and build a more connected data platform across its stores.
