PAR Technology Corporation, a leading foodservice technology provider, announced the launch of Smart Passes, a wallet-native loyalty solution that transforms Apple and Google Wallet into a real-time, app-free loyalty channel.

Smart Passes, built into the PAR Punchh platform and designed for mobile-first guests, gives restaurant brands a new way to reach, convert, and retain guests where they already are: their phones. With one-tap enrollment and real-time delivery of points, perks, and offers, Smart Passes brings loyalty into guests’ daily routines without downloads, logins, or delays.

“This isn’t loyalty tacked on; it’s loyalty-first by design,” said Savneet Singh, CEO of PAR Technology. “Smart Passes creates a new, native loyalty channel that removes friction without disrupting the guest experience or operational flow. By embedding this into the tech stack, brands can deliver a truly unified guest experience—where loyalty feels effortless, intuitive, and part of every interaction.”

Loyalty That Lives Where Guests Live

As the loyalty market surges toward $217 billion by 2028, brands need frictionless solutions to stay competitive. Yet, many loyalty programs still fall short with outdated systems, such as forcing logins and tedious sign-ups, that drive away 70% of guests.