- Refuel Operating Company has updated its Refuel Rewards loyalty program, the convenience retailer announced last week.
- The refreshed program, which went live on Jan. 6 according to a Refuel spokesperson, includes more fuel savings opportunities and personalized offers, according to the announcement.
- Refuel is the latest c-store retailer rethinking its rewards program over the past year, joining companies like Haffner’s, Global Partners and Terrible’s in launching or updating their digital marketing outlets to drive visits and engagement.
