We’re excited to share our 2025 C-Store Loyalty Benchmark Report, created using survey data from over 150 marketing and IT leaders from convenience and fuel retailers with 25 or more locations.
This report was crafted specifically for retailers like you, offering key insights and answers to some of the biggest questions surrounding convenience store loyalty programs. In the report, we’ll explore the following and more:
- Why operators overwhelmingly agree loyalty programs are profitable — and what that means for future investment
- Where pain points persist, from data complexity to technology silos, even in otherwise successful programs.
- Benchmark data that shows how leading operators fare on penetration, pump-to-store conversion and transaction counts.
