PAR Marketing & Offers

Smart Campaigns, Stronger Results

Engage through relevance with PAR Marketing & Offers. This intelligent restaurant marketing software equips brands to connect with guests at the right moment and on the right channel — driving visits, conversions, and incremental revenue without adding friction.

Trusted by the world’s leading brands.

More than 140,000 restaurant locations run on PAR.

Bring it all together to perform even better.

Engagement

Pay

Marketing & Offers

Guest Data

Ordering

Operations

Pay

Hardware & Drive-Thru

POS

Back Office

Delivery

Drive Outcomes with Every Campaign

From one-time promotions to recurring campaigns, PAR restaurant email marketing software gives you the capabilities needed to launch, test, and optimize with confidence.

Boost traffic and check sizes.
Attract more guests, increase spend, and avoid steep discounts with targeted promotions.

Make informed decisions.
Instantly track campaign performance with built-in analytics and A/B testing tools.

Activate through all channels.
Deliver offers via email, SMS, QR codes, wallets, and web, no loyalty signup required.

Reduce fraud and over-redemption.
Real-time controls and SKU-level qualifiers help to safeguard your bottom line.

Personalized, data-driven guest engagement across multiple channels.

Creative campaign management

Launch promos for holidays, new menu drops, and social tie-ins using flexible workflows.

Smart offer control

Restrict by SKU, spending threshold, or location while dynamically generating secure codes.

Live results and optimization

Monitor redemptions, track test variants, and adapt strategies on the fly to maximize ROI.

Robeks Turns Creative Loyalty Into Higher-Value Guests

See how Robeks used PAR® Punchh® to launch flavor‑forward campaigns that boost guest retention and repeat visits across digital and in‑store channels.

Right Message, Right Guest, Right Moment

Brands of all sizes trust PAR restaurant marketing software to deliver smarter campaigns and better results across multiple channels. Here’s what some of our customers have to say.

“Punchh and our app have always been critical components to our success, and this was especially true during the pandemic. Punchh shared best practices and insights to help us appropriately message our loyal fans, while also offering guidance on how to promote local offers such as 2- and 4-person bundle deals and pantry items through targeted customer segmentation and our app.”

Tiffany Myers
Director of Brand Creative,
MOOYAH

“With help from the Punchh team, we created something that rewarded guests along their journey. They even suggested things I wasn’t
sure would work—like extra cheese at 40 points—and it ended up being our second most redeemed reward!”

Jacqueline Smith
VP of Marketing,
Pizza Factory

Find the Right Fit for Your Business Model

PAR elevates efficiency and customer experiences across a variety of restaurant, retail, hospitality, and entertainment venues.

Frequently Asked Questions

PAR Marketing & Offers Frequently Asked Questions

What is PAR OPS?

PAR OPS is a comprehensive, cloud-based restaurant operations management platform designed to automate and streamline critical back-of-house functions.

With robust modules for food and inventory management, labor management & scheduling, enterprise reporting & analytics, KPI management, loss prevention, and delivery revenue recovery, PAR OPS empowers operators to reduce waste, optimize labor productivity, gain visibility into their operations, detect theft, and even recover lost revenue from first- third-party deliveries.

PAR OPS equips restaurant operators with the tools to take action, control key costs, and drive smarter, more profitable decisions at scale.

Can PAR OPS integrate with other systems?

Yes, PAR OPS can integrate with other tools and vendors that you are already using today. PAR OPS has one of the largest strategy and technology partnerships in the industry, with over 200+ integrations.

How long does it take to set up PAR OPS?

Setup time depends on the complexity of your operations. PAR OPS provides support and training to ensure a smooth transition, as well as an optional Concierge Services team that can provide a maintenance-free experience by handling all of the software administration.

How much does PAR OPS cost?

Pricing depends on your business size and needs. PAR OPS offers flexible plans for multi-location restaurants of all sizes (ideally 20+ locations). Contact a PAR OPS sales rep for a customized quote.

Is PAR OPS modular?

Yes. While most of our customers benefit from a comprehensive restaurant operations suite, you may mix-and-match whichever modules best suit your business size and needs. Contact a PAR OPS sales rep for a customized quote.

Is PAR OPS cloud-based?

Yes, PAR OPS is a cloud-based, device agnostic (mobile/desktop/tablet) platform, which means you can access your information on the go, anytime and anywhere.