Smart loyalty: How AI and Personalization are changing the game
Adding some magic to restaurant programs Restaurant loyalty used to mean punch cards and loyalty accounts tied to mystery digits you couldn’t remember. Then came the apps, the logins, and the codes to scan. Now, the real opportunity is integrating loyalty into every guest touchpoint and using AI-powered personalization to make it feel effortless. Whether […]
Gen Z is taking over restaurant loyalty programs — and forcing brands to adapt
Gen Z isn’t just signing up for restaurant loyalty programs. They’re raising the bar for how those programs have to work. Read More at Business Insider
Taco Bell is thriving with Gen Z. Its CEO says that’s no accident.
As much of the fast-food industry grapples with cautious consumers and slowing traffic, Taco Bell has managed to stand out with younger diners. The Mexican chain’s parent company, Yum! Brands, reported earlier this month that Taco Bell delivered 7% same-store sales growth in the fourth quarter, fueled in part by transaction gains that skewed especially […]
Jack’s Family Restaurants deepens technology tie-up with PAR
Jack’s Family Restaurants has extended its collaboration with foodservice technology company PAR Technology to upgrade digital capabilities and streamline operations across its locations in the US. The quick-service chain, which runs around 300 outlets, will roll out a suite of PAR systems, including PAR POS, PAR Pay and the PAR hardware range. The deployment is […]
PAR Technology launches PAR Games to revolutionize loyalty programs
PAR Technology Corporation, a provider of foodservice technology, has launched PAR Games, an interactive loyalty platform designed to boost customer engagement and loyalty. The platform transforms passive loyalty into real-time, emotional engagement, helping marketers to drive visits, capture zero-party data, and reward guests — without over-relying on discounts. The company notes that with 64% of […]
PAR Technology launches PAR Games to revolutionize loyalty programs
PAR Technology Corporation, a provider of foodservice technology, has launched PAR Games, an interactive loyalty platform designed to boost customer engagement and loyalty. The platform transforms passive loyalty into real-time, emotional engagement, helping marketers to drive visits, capture zero-party data, and reward guests — without over-relying on discounts. The company notes that with 64% of […]
PAR Technology launches AI intelligence for restaurant operations
Foodservice technology provider PAR Technology has introduced the PAR AI intelligence suite, a new embedded intelligence layer within its PAR product suite. The launch features an intelligent assistant, Insights Agent, tailored to enhance critical functions in restaurant operations, facilitating actionable insights and outcomes. This integration of AI-powered features into PAR’s core offerings, including point of […]
How a big Taco Bell franchisee is (and isn’t) using AI
Charter Foods is testing a new tool from PAR to speed up its data analysis. But the fast-food operator remains wary of AI “fluff.” When it comes to artificial intelligence, restaurant veteran John Rankin is of two minds. On one hand, said the senior director of Yum Brands franchisee Charter Foods, “there’s a lot of […]
