I’ve got beef. So does Wonder.
Six months after buying single-location fried chicken concept Blue Ribbon Fried Chicken, the ghost kitchen / food hall / fast food / delivery / meal kit company last valued at $9 billion bought another NYC restaurant. It’s acquiring New York City’s Salt Hanks, a wildly popular single-location sandwich shop with a viral french dip sandwich. The sandwich will be available at some Wonder locations beginning this fall.
“The sandwich that’s always been worth the wait is about to become a lot easier to get,” a company release declared.
That’s true. But I’m hung up on the rest of the language Wonder used in the announcement, which — unlike the Blue Ribbon announcement or subsequent coverage of Wonder’s acquisition of an eight-unit barbecue chain — doesn’t contain the word “acquired,” “bought,” or even “purchased.” Instead, the company softens the language: “Salt Hank’s joins Wonder,” it says. “The partnership is built on a shared belief that exceptional restaurants shouldn’t have to sacrifice what makes them special in order to reach more people.”
