Bridg, a PAR Technology company, has enhanced its identity resolution platform with rebuilt identity graph, advanced matching capabilities, and a modernized data foundation behind PAR Intelligence, PAR’s agentic intelligence layer. Its multi-source graph contains 255 million verified U.S. consumer identities, representing more than 90 percent of the U.S. adult population.
Bridg helps connect anonymous transactions to customer profiles for customer segmentation and broader marketing reach. Those resolved identities can feed PAR Intelligence, which combines identity, transaction, and loyalty signals.
At the center of the platform is Bridg’s identity graph, which combines first-party customer and loyalty data, third-party identity data, and transaction-level purchase signals into a unified source of truth. Identities are validated through corroboration across multiple data sources before entering the graph.
The enhancements include a rebuilt identity graph, machine learning-powered matching capabilities, and a modernized processing architecture to improve data quality, increase match confidence, and create more stable customer identities over time.
