Jacksons Food Stores has selected PAR Retail “to support the evolution” of its customer loyalty program, Let’s Go Rewards, according to a press release.
“As customer expectations continue to rise, Jacksons recognized the need for a more flexible approach that could grow alongside its business and customers. By partnering with PAR Retail, Jacksons is evolving Let’s Go Rewards to support more relevant, personalized engagement while maintaining a familiar and seamless experience for customers. With PAR’s intelligence layer working behind the scenes, Jacksons can turn more customer signals into action, helping to deliver greater relevance, stronger engagement and bigger business outcomes,” the retailer said.
PAR said the upgrade of Let’s Go Rewards keeps the experience customers know and value, while allowing Jacksons to engage with them in more relevant ways across key moments and categories. PAR Retail’s platform combines customer data with intelligence to help teams act in real time, enabling Jacksons to deliver more targeted offers, support new engagement use cases and adapt as customer behaviors and expectations continue to change.
