PAR Technology Corporation announced the launch of Guest360, a new product designed to help restaurant brands understand and grow their entire guest base, not just the guests enrolled in loyalty.
Built to work alongside PAR Punchh, Guest360 recognizes guests from the first transaction, connects their activity across channels, and creates unified profiles that enable more powerful guest engagement and experiences for brands. Guest360 is already live with select Punchh customers, with rollout expanding to all Punchh customers through the end of 2026.
Guest360 builds on the foundation PAR established with Punchh, which helps over 200 enterprise brands understand and grow their loyalty members. Most restaurant transactions happen outside the loyalty program, across POS, kiosk, drive-thru, pay-at-table, ordering, and delivery, leaving brands with guest activity that is often anonymous, duplicated, or disconnected.
Guest360 closes that gap by recognizing guests from the moment they transact, connecting their behavior across channels, and making that understanding immediately available for segmentation, personalization, and activation.
