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PAR Technology launches PAR Games to revolutionize loyalty programs

Published on September 17, 2025
By PAR Team

PAR Technology Corporation, a provider of foodservice technology, has launched PAR Games, an interactive loyalty platform designed to boost customer engagement and loyalty. The platform transforms passive loyalty into real-time, emotional engagement, helping marketers to drive visits, capture zero-party data, and reward guests — without over-relying on discounts.

The company notes that with 64% of brands rethinking their strategies, the pressure is on to move beyond static points and tiers. PAR Games aims to deliver the instant wins, interactive experiences and tangible value that modern guests expect. The platform allows marketers to launch fully branded games that drive visit frequency, boost signups, and build emotional loyalty, using customizable templates and behavior-triggered brand moments. This enables brands to reward customers while protecting margins, using behavior-driven games with customizable win probabilities.

“Loyalty has become a volume game. Points and discounts alone aren’t enough to stand out anymore. With PAR Games, we’re giving marketers a new way to stay top-of-mind, increase frequency, and protect margin — all while gaining the zero-party data they need to personalize and grow. And this is just the beginning. We’re rolling out an aggressive roadmap to spark innovation and drive real revenue growth,” Joe Yetter, general manager of PAR Engagement, said in the press release.

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Tiffany Disher, General Manager, MENU North America

Tiffany Disher

General Manager, MENU North America

Tiffany Disher, General Manager, MENU North America, an omni-channel ordering solution to futureproof restaurant’s growing digital sales needs. Before taking on this new role in January 2023, she was an integral part of Punchh’s growth story. She has advised hundreds of customers over the past eight years on their loyalty strategies both from a base program standpoint as well as ongoing marketing strategies. Before Punchh, Tiffany worked for Schlotzsky’s where she supported the brand marketing team by leading loyalty, eClub, R&D, Franchise advisory council and marketing analytics. Tiffany has her Bachelor’s of Science in Economics from University of Oregon and Master’s in Business with a specialty in Marketing from Baylor University. An avid golfer, hiker and mom of two small children, Tiffany spends her limited free time entering into baking competitions.