As much of the fast-food industry grapples with cautious consumers and slowing traffic, Taco Bell has managed to stand out with younger diners. The Mexican chain’s parent company, Yum! Brands, reported earlier this month that Taco Bell delivered 7% same-store sales growth in the fourth quarter, fueled in part by transaction gains that skewed especially strong among younger customers.
CEO Sean Tresvant says that the 63-year-old brand’s youthful appeal is deliberate.
