In this episode of “At Your Convenience,”CSP’s Vice President of Content Strategy Abbey Lewis talks with Jake Kiser, retail general manager at PAR Retail, about how artificial intelligence is reshaping loyalty and customer engagement. Kaiser explains why embedding AI into systems—not bolting it on—is critical for delivering real value. He emphasizes the importance of setting measurable goals such as improving efficiency or accelerating innovation to separate AI hype from reality and ensure tools deliver tangible results.
Kaiser thinks that AI’s biggest initial impact will be in data and insights. Retailers can now interact with massive datasets conversationally, gaining instant answers to questions like, “Which stores performed best last week?” This eliminates the need for complex queries or lengthy reporting, empowering marketers to make faster data-driven decisions that enhance customer engagement and operational efficiency.
