Taco Bueno Chooses PAR as Unified Tech Partner
Taco Bueno, the popular quick-service Tex-Mex chain, has selected PAR Technology Corporation (NYSE: PAR) as its unified technology partner. The brand will implement PAR POS and PAR Hardware solutions across its 140 locations to modernize operations, enhance the guest experience, and support long-term growth. As Taco Bueno scales and streamlines operations across its expanding footprint, […]
RaceWay taps PAR Technology to power rewards program
RaceWay, a convenience retailer with over 240 stores in 11 states, has chosen Par Technology Corp. as its partner for the launch of its first customer loyalty program called Raceway Rewards. The goal is to drive a more personalized customer experience, according to a press release. RaceWay,operates as a franchisor for parent company RaceTrac. “Our […]
From Garnish to Secret Sauce: How Loyalty Has Become the Real Revenue Driver
For years, loyalty building was treated like a garnish that operators sprinkled on top of the “entrees” of bigger promotional strategies like traffic, advertising, and limited-time offers. Restaurants haphazardly threw punch cards and generic discounts on the proverbial plate as incentives, but rarely gave them the spotlight.= But now? Loyalty is proving to be the […]
RaceWay debuts rewards program
While RaceTrac has made a number of technology upgrades over the past couple years, this is the first program announced specifically for its RaceWay stores. “Our partnership with PAR allows us to leverage personalized, data-driven technology to turn every customer engagement into an opportunity to build brand loyalty,” said Kamran Din, director of revenue growth […]
Keke’s Breakfast Cafe Partners with PAR Technology Corporation
Keke’s Breakfast Cafe, one of the fastest-growing breakfast chains in the U.S., today announced it has selected PAR Technology Corporation to power its bustling cafes with PAR POS, PAR Pay, and reliable hardware solutions. This collaboration lays a solid foundation for Keke’s rapid expansion, ensuring scalability, connected systems, and innovation as they prepare for their […]
PAR Technology launches integrated platform for enterprise restaurants
Enterprise foodservice technology company PAR Technology has introduced PAR Engagement, a suite of products designed to enable enterprise restaurants to engage with guests and streamline operations. The platform integrates loyalty programmes, marketing, ordering and guest data into a single, cohesive system. PAR Engagement is modular, allowing restaurants to adopt individual components or opt for a […]
Savneet Singh LIVE on NYSE TV
Watch Savneet Singh, our CEO, discuss PAR’s Q1 2025 earnings and the key trends shaping the industry—from consumers dining down to the impact of tariffs and economic challenges.
PAR Technology launches PAR OPS for back-of-house cost savings
The back-of-the-house technology trend continues. Following the acquisition of restaurant analytics and business intelligence solution, Delaget, at the end of 2024, Par Technology announced the launch of Par Ops last month. The new tool offers “advanced analytics and loss prevention expertise” to help operators increase back-of-house savings with delivery data, forecasting, and franchisee loss prevention […]
