PAR looks to ID more customers
The POS provider launched Guest360, a new product designed to help restaurants identify customers that are not part of a loyalty program.
Most restaurant transactions come from non-loyalty members at the counter, drive-thru, or kiosk. Guest360 allows restaurants to create profiles for those anonymous customers using a technology it calls Profile Stitching. Restaurants can then market to these customers through an integration between Guest360 and Punchh, PAR’s loyalty system.
The new product builds on PAR’s acquisition this year of Bridg, which uses credit card info and other data to create a profile of otherwise anonymous customers.
Guest360 is now live with some Punchh customers and will expand to the rest of the Punchh customer base this year.
