- Convenience retailer and oil company United Refining has partnered with retail tech company PAR Technology to build out a new loyalty and customer engagement platform for its Kwik Fill c-stores, according to a Tuesday announcement.
- Kwik Fill is building its loyalty program from scratch on the PAR Retail platform and will use PAR Intelligence to generate customer and business insights, identify opportunities and support faster decision making across its operations, according to the announcement.
- Convenience retailers have been rapidly launching and revamping loyalty programs this year as rising prices continue to strain consumers’ budgets.
