Gen Z is taking over restaurant loyalty programs — and forcing brands to adapt
Gen Z isn’t just signing up for restaurant loyalty programs. They’re raising the bar for how those programs have to work. Read More at Business Insider
Taco Bell is thriving with Gen Z. Its CEO says that’s no accident.
As much of the fast-food industry grapples with cautious consumers and slowing traffic, Taco Bell has managed to stand out with younger diners. The Mexican chain’s parent company, Yum! Brands, reported earlier this month that Taco Bell delivered 7% same-store sales growth in the fourth quarter, fueled in part by transaction gains that skewed especially […]
How AI is transforming loyalty and customer engagement
In this episode of “At Your Convenience,”CSP’s Vice President of Content Strategy Abbey Lewis talks with Jake Kiser, retail general manager at PAR Retail, about how artificial intelligence is reshaping loyalty and customer engagement. Kaiser explains why embedding AI into systems—not bolting it on—is critical for delivering real value. He emphasizes the importance of setting […]
Jack’s Family Restaurants deepens technology tie-up with PAR
Jack’s Family Restaurants has extended its collaboration with foodservice technology company PAR Technology to upgrade digital capabilities and streamline operations across its locations in the US. The quick-service chain, which runs around 300 outlets, will roll out a suite of PAR systems, including PAR POS, PAR Pay and the PAR hardware range. The deployment is […]
PAR acquires Identity Resolution platform from Bridg
PAR Technology Corp., a foodservice technology provider, is acquiring Bridg, which anonymously connects in‑store transactions to privacy‑safe customer profiles. The transaction is expected to close in the first quarter. Bridg’s proprietary Identity Resolution (IDR) platform uncovers previously unknown shoppers and integrates them into a c-store or other brand’s first‑party data set. This will enable retailers, […]
Loyalty Must Offer Real-Time Value to Survive Menu Sticker Shock
While value-seeking restaurantgoers look to loyalty programs, discounts alone aren’t enough to put butts in seats, overcome high menu prices or guarantee brand allegiance, according to data from PAR Technology. “Discounts remain one of the strongest drivers of dining decisions, but guests are increasingly focused on how and when those savings show up,” said Joe […]
PAR Technology’s Coach AI Wins the 2026 BIG Innovation Award in the Food Innovation Category
January 15, 2026–Philadelphia, PA–The Business Intelligence Group today announced the winners of the 2026 BIG Innovation Awards, a global recognition program honoring companies, products, and leaders who are transforming industries through applied innovation, intelligent platforms, and measurable real-world impact. This year’s cohort of 159 winners demonstrates how trailblazing organizations are reshaping markets, from health and […]
Papa Johns partners with PAR Technology for POS, OPS transformation
Papa Johns has selected PAR Technology Corporation’s PAR POS and PAR OPS for its U.S. in-restaurant tech stack, according to a press release. “At Papa Johns, one of our strategic priorities is investing in and optimizing our technology to deliver a better experience,” Kevin Vasconi, chief cigital and technology officer, Papa Johns, said in the […]
