Smart loyalty: How AI and Personalization are changing the game

Adding some magic to restaurant programs Restaurant loyalty used to mean punch cards and loyalty accounts tied to mystery digits you couldn’t remember. Then came the apps, the logins, and the codes to scan. Now, the real opportunity is integrating loyalty into every guest touchpoint and using AI-powered personalization to make it feel effortless. Whether […]

Gen Z is taking over restaurant loyalty programs — and forcing brands to adapt

Gen Z isn’t just signing up for restaurant loyalty programs. They’re raising the bar for how those programs have to work. Read More at Business Insider

Taco Bell is thriving with Gen Z. Its CEO says that’s no accident.

As much of the fast-food industry grapples with cautious consumers and slowing traffic, Taco Bell has managed to stand out with younger diners. The Mexican chain’s parent company, Yum! Brands, reported earlier this month that Taco Bell delivered 7% same-store sales growth in the fourth quarter, fueled in part by transaction gains that skewed especially […]

How AI is transforming loyalty and customer engagement

In this episode of “At Your Convenience,”CSP’s Vice President of Content Strategy Abbey Lewis talks with Jake Kiser, retail general manager at PAR Retail, about how artificial intelligence is reshaping loyalty and customer engagement. Kaiser explains why embedding AI into systems—not bolting it on—is critical for delivering real value. He emphasizes the importance of setting […]

Jack’s Family Restaurants deepens technology tie-up with PAR

Jack’s Family Restaurants has extended its collaboration with foodservice technology company PAR Technology to upgrade digital capabilities and streamline operations across its locations in the US. The quick-service chain, which runs around 300 outlets, will roll out a suite of PAR systems, including PAR POS, PAR Pay and the PAR hardware range. The deployment is […]

PAR acquires Identity Resolution platform from Bridg

PAR acquired Bridg’s identity resolution platform to help c-stores, restaurants, and CPG brands connect anonymous transactions to real customer profiles.

Loyalty Must Offer Real-Time Value to Survive Menu Sticker Shock

PAR data shows nearly 70% of diners maintain loyalty program usage during uncertainty—but discounts alone won’t win them back. Read the full analysis.

PAR Technology’s Coach AI Wins the 2026 BIG Innovation Award in the Food Innovation Category

Coach AI, powered by PAR Intelligence, wins the 2026 BIG Innovation Award in the Food Innovation category for operationalizing AI in restaurant management.