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Jack’s Family Restaurants Increases Loyalty Transactions 56% with Personalized Campaigns
On-Demand Webcast
Jack’s Family Restaurants Increases Loyalty Transactions 56% with Personalized Campaigns

Jack’s Family Restaurants, a quick-service chain with more than 240 locations, lacked visibility into their customers’ behaviors and preferences along with the ability to send personalized offers. Since launching their loyalty program in 2020, Jack’s has successfully executed a variety of data-driven campaigns to bolster loyalty redemption rates and encourage new daypart visits. Tune into this on-demand webcast with Veronica de Campos, Jack’s Director of Marketing, and Loren Kunze, Jack’s Digital Marketing Specialist, as we dive into how they:

  • Achieved YoY growth, seeing a 56% increase in Loyalty Transactions, and a 12% increase in Average Check Size
  • Use visibility into loyalty member engagement to increase frequency and encourage new behaviors
  • Monitor and report on metrics that are impacting their KPIs and overall business goals
  • Partner closely with the loyalty experts at PAR Punchh to strategize new opportunities to optimize campaigns and offers

Featured Speakers

Veronica de Campos
Director of Marketing
Jack’s Family Restaurants

Loren Kunze
Digital Marketing Specialist
Jack’s Family Restaurants

Miquela Campos-Trone
Sr. Product Marketing Manager
PAR Punchh

Tiffany Disher, General Manager, MENU North America

Tiffany Disher

General Manager, MENU North America

Tiffany Disher, General Manager, MENU North America, an omni-channel ordering solution to futureproof restaurant’s growing digital sales needs. Before taking on this new role in January 2023, she was an integral part of Punchh’s growth story. She has advised hundreds of customers over the past eight years on their loyalty strategies both from a base program standpoint as well as ongoing marketing strategies. Before Punchh, Tiffany worked for Schlotzsky’s where she supported the brand marketing team by leading loyalty, eClub, R&D, Franchise advisory council and marketing analytics. Tiffany has her Bachelor’s of Science in Economics from University of Oregon and Master’s in Business with a specialty in Marketing from Baylor University. An avid golfer, hiker and mom of two small children, Tiffany spends her limited free time entering into baking competitions.