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The Data-Driven Restaurant
Nation’s Restaurant News Intelligence Study
The Data-Driven Restaurant
Improving restaurant sales and efficiency through smarter metrics

The rapid adoption of digital tools at restaurants in the past few years has led to an explosion in information at operators’ fingertips: Sales trends, customer spending habits, employee productivity, service times, purchasing needs and much more. It’s all trackable with the latest restaurant tech tools.

But turning customer and transaction data into knowledge — and actionable strategy — is another thing entirely. What should be collected? Who should have access to it? Where to focus tech investments for the greatest ROI?

To explore those questions, download the Nation’s Restaurant News Intelligence Study of nearly 400 restaurant operators reveals how restaurants leverage customer and transaction data to drive growth.

In this report you can learn:

  • How operators collect and store both the common and ground-breaking metrics via digital tools
  • Which peers use data most effectively — and what you can learn from them
  • Where operators are focusing their tech investments in 2024, from menu development to labor optimization and more


PAR Brink, Data Central, Pay, Hardware

Tiffany Disher, General Manager, MENU North America

Tiffany Disher

General Manager, MENU North America

Tiffany Disher, General Manager, MENU North America, an omni-channel ordering solution to futureproof restaurant’s growing digital sales needs. Before taking on this new role in January 2023, she was an integral part of Punchh’s growth story. She has advised hundreds of customers over the past eight years on their loyalty strategies both from a base program standpoint as well as ongoing marketing strategies. Before Punchh, Tiffany worked for Schlotzsky’s where she supported the brand marketing team by leading loyalty, eClub, R&D, Franchise advisory council and marketing analytics. Tiffany has her Bachelor’s of Science in Economics from University of Oregon and Master’s in Business with a specialty in Marketing from Baylor University. An avid golfer, hiker and mom of two small children, Tiffany spends her limited free time entering into baking competitions.