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Contactless Payments are Here to Stay with PARPay

Published on June 30, 2022
By Adam Harrell
Payment services are evolving and PARPay is here to help your restaurant adapt to the forever-changing times

By Brandon Solnit – PAR Technology

As the pandemic slowly starts to subside and life inches back to normal, the restaurant industry has seen a major change in the way customers make purchases. One thing Covid-19 brought to American consumers was an awareness of hygiene, including the awareness that cash can carry an excessive amount of germs. Simply put, paying with credit or debit cards is much more convenient. Consumers were not the only ones who had to adapt to the novel Coronavirus as the restaurant industry had to establish a contactless experience for their health-conscious customers.

15 years ago, 90% of payment transactions at restaurants were made in cash. It is now predicted that this year, nearly 90% of all payments will be made using a credit or debit card

Since the start of the pandemic, there has been a tech boom in point-of-sale and payment services. Now more than ever, people are making the switch from using paper currency to using a credit or debit card as payment. According to a recently published Mastercard report:

  • 82% of customers consider contactless payments to be a much safer way to pay.
  • 52% of customers have swapped out their top-of-the-wallet card for one that accepts contactless payments.
  • 74% of customers say they will continue to use contactless payments post-pandemic.

Prioritizing mobile app ordering not only decreases Taco Bell Defy’s service speed but also promotes loyalty programs like that of PAR Technology’s Punchh platform. Through mobile app ordering, Taco Bell can gain more customers, follow their customer’s orders, and understand their customer’s wants and needs. Providing mobile app ordering also allows Taco Bell to deliver customers incentives and personalized offers for their loyalty based on previous orders and spending. Mobile app ordering was not only inducted into the Taco Bell drive-thru system to enhance service speed but to also create a contactless drive-thru experience.

Contactless Payments are the Future of POS Services

Clearly, contactless payment services are here to stay. With more restaurants making the transition to a contactless payment experience, PAR Technology has brought PARPay to the industry. This EMV payment processing platform is an extension of PAR’s POS software. The PARPay EMV gives real-time transaction visibility through a cloud-based portal with fraud detection and security monitoring. Safer payments can now bring peace of mind to the restaurant operator and to their end customer.

PARPay is a SaaS, or software as a service, with point-to-point encryption that is PCI-DSS and PA-DSS v3.2 certified. The PCI certification process was created to minimize fraud and improve transaction security for point-of-sale services. This allows for the development of trust between consumers and the businesses involved.

PARPay supports Apple pay, Google pay, Samsung Pay, and PayPal with Near Field Communication. It is available on both PAR platforms, Brink POS and PixelPoint, and works seamlessly with supported device partners of Ingenico and Verifone. PARPay can run on many Ingenico and Verifone devices like Link2500, Move500, Lane 7000/8000, and Lane 3000. For Brink POS customers, there is a fully integrated one-box solution for all your service and payment needs. PARs payment facilitator will run any POS device integrated with Worldpay Vantiv 610 which is most relevant in Hospitality, CFM, Grocery, and Retail markets. The PARPay EMV gateway is the preferred method but it can also connect PAR Payment Services through many providers including DataCap, Freedom Pay, Verifone Point, AurusPay, NMI, Express Gateway, and more.

PARPay Features that will Benefit Your Enterprise

There are many features of PARPay that support a contactless payment experience in your restaurant. In the event of an internet outage, the PARPay EMV uses store and forward to store any necessary transaction data and forward it back to you once the internet is back online. Processing and device agnostics are long-term, low-cost, and flexible solutions to your service needs. Through the store place portal, you can see all connected devices and remotely update or power the devices while seamlessy accessing non-sensitive information through any an internet connection. Branding is available on PARPay which allows you to add logos, videos, ads, and surveys to your point-of-sale systems.

Restaurants need to establish a contactless payment experience to create a safe and hygienic environment for both staff and customers. PARPays quick chip technology allows for cardless transactions to maximize security and minimize contact across your business at no additional cost. The built-in quick chip technology instantly recognizes payments and automatically delivers fast charges which means EMV authorizations take just 2-3 seconds! PARPay supports same-day funding, multiple batch processing, and invoice payments as well as providing management insights based on card payment transactions. PARPay has the lowest in-class transaction fees compared to competitors’ models and hardware costs can sometimes be offset for merchants. Cutting costs for the operator ultimately means transparent and competitively priced services. PARPay puts you on the path to reducing spend and driving profitability for you and your operations.

Learn More

There are no teaser rates or up-front costs by paying for PAR hardware. Want to learn more about PARPay and how to transition to a simple contactless payment service? Request a demo today to explore more!

Tiffany Disher, General Manager, MENU North America

Tiffany Disher

General Manager, MENU North America

Tiffany Disher, General Manager, MENU North America, an omni-channel ordering solution to futureproof restaurant’s growing digital sales needs. Before taking on this new role in January 2023, she was an integral part of Punchh’s growth story. She has advised hundreds of customers over the past eight years on their loyalty strategies both from a base program standpoint as well as ongoing marketing strategies. Before Punchh, Tiffany worked for Schlotzsky’s where she supported the brand marketing team by leading loyalty, eClub, R&D, Franchise advisory council and marketing analytics. Tiffany has her Bachelor’s of Science in Economics from University of Oregon and Master’s in Business with a specialty in Marketing from Baylor University. An avid golfer, hiker and mom of two small children, Tiffany spends her limited free time entering into baking competitions.