In 2021, Fresh Kitchen turned to PAR Technology to deploy a configurable
point-of-sale system that could accommodate both cloud-based and on-
premises ordering—and enable customers to complete their orders in under
Part of the Ciccio Restaurant Group, Fresh Kitchen is a modern, fast-casual
dining concept offering premium gluten-free, non-dairy, vegan-friendly
bowls and homemade sauces, as well as pressed juices, homemade
teas, and agua frescas without added refined sugars. With 12 locations
throughout the Tampa, Orlando, and South Florida markets, Fresh Kitchen
plans to expand throughout the state of Florida over the next several years.
According to Daniel Meretsky, Vice President and Head of Technology, Fresh
Kitchen “wanted to have the ability to have a Near Field Communication
(NFC) payment option that allows PARPay, Apple Pay, Samsung Pay, and
other payment opportunities, but wouldn’t lock them in to any single card
processor.” Additionally, they wanted a point-of-sale system that could be
deployed quickly, at scale, without compromising quality.
“We wanted to ensure that the system was always on the forefront of
integrations with loyalty solutions and third parties,” said Meretsky. “One
that offered multiple levels of team members’ security and has a very
stable platform. We did an RFP with several companies and PAR came
out to be the one that met all the requirements that we wanted. When we
showcased it to a few of our other C-suite executives they really enjoyed the
PAR Brink POS ® experience.