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Why Your Ordering App Should Mirror Your In-Store Experience

Published on May 1, 2024
By PAR Team

In a landscape oversaturated with look-alike apps, differentiation becomes the golden ticket. A quick stroll through your competitors’ apps reveals a striking similarity – a generic user interface devoid of any brand personality. So why should your ordering app blend in when your brand stands out?

A staggering 70% of all digital orders are placed through a restaurant’s branded app or website. This indicates customers strongly prefer ordering directly from the restaurant’s own app rather than a third-party app. Bridging the gap between your app and your restaurants unlocks a treasure trove of benefits, including:

Your Ordering App as an Extension of Your Brand

Your ordering app is more than just a tool for placing orders – it’s a window into your brand’s world. From the moment customers open your app, they should be greeted with visuals and messaging that evoke the same emotions and associations as stepping into your physical store. Whether it’s through custom graphics, branded colours or tailored messaging, your app should serve as an extension of your brand identity, fostering familiarity and loyalty among customers.

The Power of Visual Captivation

In today’s visually-driven society, aesthetics reigns supreme. An ordering app that is captivating to the eye enhances the overall user experience. From mouth-watering food photography to sleek interface design, every visual element plays a role in shaping the customer’s perception of your brand.

The Promise of Immediate ROI

But differentiation isn’t just about aesthetics – it’s also about delivering tangible results for your business. A well-designed and user-friendly app leads to increased order volume, higher customer satisfaction, and ultimately, greater revenue for your business.

Stand out in the Sea of Sameness with the Right Partner

We understand the importance of standing out in a crowded market. That’s why with PAR MENU’s white-label web and mobile apps you can offer customers a frictionless ordering experience tailored to your branding. Our branded apps seamlessly sync prices, item availability and store information with your POS system, while also offering detailed reports for data-driven decisions. By ensuring consistency in branding, menu offerings, and overall user experience, MENU helps you achieve a seamless transition from in-store to online, enhancing customer satisfaction and loyalty, which results in increased check size and repeated orders.

 

Our intuitive self-service Customization Center empowers you to effortlessly update and manage your brand assets across all ordering channels. You can easily make over-the-air updates to your branding and visual identity with an immediate live preview and without any need for an app update or support by the development team.

“We’re able to manage the regular white-label online order offering, as well as all the third parties, all in one place,” said Jason Saposnik, vice president of IT for FSC Franchise Co, the parent company of Beef ‘O’ Brady’s in an interview with MarTech. “The big benefit is the time-savings and efficiency that comes with configuring products and pricing and location availability (of products) — we can do that across all channels, all at once,” said Saposnik.

Don’t settle for a generic app that blends into the crowd. Partner with MENU Ordering to create a white-label ordering solution that reflects your brand identity and drives business success. Let’s turn your ordering app into a powerful tool for differentiation and customer engagement.
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© 2024 PAR Tech

Tiffany Disher, General Manager, MENU North America

Tiffany Disher

General Manager, MENU North America

Tiffany Disher, General Manager, MENU North America, an omni-channel ordering solution to futureproof restaurant’s growing digital sales needs. Before taking on this new role in January 2023, she was an integral part of Punchh’s growth story. She has advised hundreds of customers over the past eight years on their loyalty strategies both from a base program standpoint as well as ongoing marketing strategies. Before Punchh, Tiffany worked for Schlotzsky’s where she supported the brand marketing team by leading loyalty, eClub, R&D, Franchise advisory council and marketing analytics. Tiffany has her Bachelor’s of Science in Economics from University of Oregon and Master’s in Business with a specialty in Marketing from Baylor University. An avid golfer, hiker and mom of two small children, Tiffany spends her limited free time entering into baking competitions.