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How Ordering 2.0 is Reshaping Restaurant Digital Engagement

Published on September 19, 2024
By Robert Kammel

Outpacing your competitors in the restaurant industry isn’t just about serving delicious food — it’s about creating strong and valuable digital connections with customers. Although many restaurants already offer online ordering, they are stuck with outdated systems that don’t help them achieve this goal or overcome the gap between customer needs and restaurant offerings. However, what may seem like a challenge can also become an opportunity. The path forward is what I call Ordering 2.0, a new way to reimagine restaurant digital engagement.

Ordering 2.0 is a paradigm shift, transforming online ordering from a mere transaction into a focus on creating memorable experiences that keep customers coming back for more. This innovative approach is a seamless blend of cutting-edge technologies and customer-centric strategies, turning every digital interaction into a chance to build loyalty and drive growth. With 74% of consumers likely to buy based on experiences alone, this evolution in online ordering is essential for restaurants that want to thrive rather than just survive in today’s digital-first world.

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Tiffany Disher, General Manager, MENU North America

Tiffany Disher

General Manager, MENU North America

Tiffany Disher, General Manager, MENU North America, an omni-channel ordering solution to futureproof restaurant’s growing digital sales needs. Before taking on this new role in January 2023, she was an integral part of Punchh’s growth story. She has advised hundreds of customers over the past eight years on their loyalty strategies both from a base program standpoint as well as ongoing marketing strategies. Before Punchh, Tiffany worked for Schlotzsky’s where she supported the brand marketing team by leading loyalty, eClub, R&D, Franchise advisory council and marketing analytics. Tiffany has her Bachelor’s of Science in Economics from University of Oregon and Master’s in Business with a specialty in Marketing from Baylor University. An avid golfer, hiker and mom of two small children, Tiffany spends her limited free time entering into baking competitions.