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Culver’s ‘Delicious Rewards’ Arrive Right On Time

Published on November 17, 2025
By PAR Team

Culver’s ‘Delicious Rewards’ Arrive Right On Time

Culver’s CEO Julie Fussner knows the brand’s long-awaited loyalty reveal is going to be greeted with an emphasis on the “long-awaited” part. But the notion Culver’s was late to the game is one that requires context.

If you go back to the COVID stretch, and leading up, technology was simply not a space the 1984-brand invested in. There was no online ordering. Or delivery. This wasn’t a reflection of Culver’s lagging peers, though—it was a core tenet of its personality. As co-founder Craig Culver told QSR in 2022, “I am a face-to-face kind of person, and that’s who I want Culver’s to be as well.”

Record sales in 2020 and 2021, however, as drive-thru rocketed to 90 percent of the business during pandemic depths, led Culver’s to another place it was familiar with: consumer feedback. Guests continually asked for digital access and the brand needed to open the valve to widen capacity.

Read more at QSR

Tiffany Disher, General Manager, MENU North America

Tiffany Disher

General Manager, MENU North America

Tiffany Disher, General Manager, MENU North America, an omni-channel ordering solution to futureproof restaurant’s growing digital sales needs. Before taking on this new role in January 2023, she was an integral part of Punchh’s growth story. She has advised hundreds of customers over the past eight years on their loyalty strategies both from a base program standpoint as well as ongoing marketing strategies. Before Punchh, Tiffany worked for Schlotzsky’s where she supported the brand marketing team by leading loyalty, eClub, R&D, Franchise advisory council and marketing analytics. Tiffany has her Bachelor’s of Science in Economics from University of Oregon and Master’s in Business with a specialty in Marketing from Baylor University. An avid golfer, hiker and mom of two small children, Tiffany spends her limited free time entering into baking competitions.