Tech Challenges
- Needed a central cloud-based point-of-sale solution
- Siloed organization-wide cost reporting
Tech Integrations and Solutions
- PAR POS
- PAR OPS
- PAR Punchh Loyalty
DiBella’s Subs is a family-owned sub sandwich restaurant based out of Rochester, NY, with 42 locations across New York, Connecticut,
Pennsylvania, Ohio, and Michigan. To DiBella’s, it is all about the bread,
which they consider the core of their business. Their mission to serve every guest the best sub they have ever had is reflected in their attention to detail and dedication to fresh ingredients.
However, like many multi-unit restaurant brands, 2019 presented new challenges for DiBella’s and as a result, their online operations grew in complexity. With no central POS or restaurant data management platform implemented into operations, the brand struggled to integrate with crucial solutions and was faced with organization-wide cost reporting, inventory, and labor scheduling struggles.
According to Peter Fox, President and CEO of DiBella’s Subs, their “prior point-of-sale was coming to the end of its life” and they needed a new system that was not only cloud-based but could also seamlessly integrate with the solutions needed to overcome their challenges. Additionally, they needed a provider who could help simplify and streamline everything.
DiBella’s originally turned to PAR Technology to provide them with PAR POS, a centralized, cloud-based POS solution that can be tailored to suit their specific needs. However, they quickly understood the advantages of unified commerce and transitioned their tech stack to expand upon PAR’s suite of solutions.
PAR’s Unified Commerce approach, featuring PAR POS, PAR OPS, and Punchh, became DiBella’s foundation for the new system, giving them complete control over transaction data and inventory management, along with more powerful labor scheduling tools. “The scheduling and line of sight into schedules that PAR OPS provides have been a fantastic addition for DiBella’s,” said Fox. “I can pull up schedules on my phone and see who should be on shift vs. who is actually present at the store, I can see what the labor costs are, and I can see what the daily sales are.” Moreover, PAR OPS’s powerful labor management tools have enabled DiBella’s to compare current sales data to previous weeks, months, or years to paint a clear picture of transactions, customer behavior, and company growth.
PAR’s Unified Commerce System has been critical in streamlining nearly all aspects of DiBella’s daily operations. In the meantime, they are leveraging the extensive PAR POS integration ecosystem to grow sales channels. “Being able to collect, view, analyze, and take action on all the data coming in from our 40-plus locations allows us to improve our purchasing, inventory, and labor scheduling practices immensely,” said Peter Fox. “We are seeing data we have never been able to see before, and because of it, we can make better decisions that will consistently improve our bottom line.”
PAR products have proven to be the right remedy for DiBella’s data fidelity and disparate POS struggles. The innovative solutions implemented into DiBella’s operations have positioned them for scalability and adaptability well into the future, no matter what challenges may be ahead.
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Tiffany Disher, General Manager, MENU North America, an omni-channel ordering solution to futureproof restaurant’s growing digital sales needs. Before taking on this new role in January 2023, she was an integral part of Punchh’s growth story. She has advised hundreds of customers over the past eight years on their loyalty strategies both from a base program standpoint as well as ongoing marketing strategies. Before Punchh, Tiffany worked for Schlotzsky’s where she supported the brand marketing team by leading loyalty, eClub, R&D, Franchise advisory council and marketing analytics. Tiffany has her Bachelor’s of Science in Economics from University of Oregon and Master’s in Business with a specialty in Marketing from Baylor University. An avid golfer, hiker and mom of two small children, Tiffany spends her limited free time entering into baking competitions.