Search PAR

Presented in Partnership with PAR Technology
and Nation's Restaurant News

January 2025 Market Leader Report

Turning Insights Into Impact

Restaurant leaders must plan for complex and competing challenges, including rising labor and food costs, capturing consumers’ attention, and adjusting menu offerings and prices to fit with changing conditions. Better strategies are at hand, but they begin with better data — and better methods for collecting that information and for synthesizing it into insights operators can act upon.

Nation’s Restaurant News surveyed more than 430 people from across the foodservice industry to learn what data sets they measure and how they manage as a result.

Key Findings

  • Seeking Strategists and Synergies: Analyzing the thousands of bytes of data restaurants collect is difficult enough. But industry leaders said what makes that task even harder is finding the right people with the right skills to sift through the noise to make a foodservice location more data-driven.
  • More than one in three operators (35%) said they lack skilled analysts or system managers who could optimize their data strategies.
  • 73% Nearly three in four operators are somewhat confident they’re putting their data to good use, including 30% who say they “definitely” optimize it.
73% Nearly three in four operators are somewhat confident they’re putting their data to good use, including 30% who say they “definitely” optimize it.

Related Resources

Tiffany Disher, General Manager, MENU North America

Tiffany Disher

General Manager, MENU North America

Tiffany Disher, General Manager, MENU North America, an omni-channel ordering solution to futureproof restaurant’s growing digital sales needs. Before taking on this new role in January 2023, she was an integral part of Punchh’s growth story. She has advised hundreds of customers over the past eight years on their loyalty strategies both from a base program standpoint as well as ongoing marketing strategies. Before Punchh, Tiffany worked for Schlotzsky’s where she supported the brand marketing team by leading loyalty, eClub, R&D, Franchise advisory council and marketing analytics. Tiffany has her Bachelor’s of Science in Economics from University of Oregon and Master’s in Business with a specialty in Marketing from Baylor University. An avid golfer, hiker and mom of two small children, Tiffany spends her limited free time entering into baking competitions.