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The 3 ingredients of the golden age of loyalty

Published on December 15, 2025
By PAR Team

PAR Paying at the Drive Thru

The future of loyalty isn’t about giving away points—it’s about building emotional connection and belonging. We’ve entered the golden age of digital engagement, where leading brands go beyond transactions to deliver personal, experiential and identity-driven moments that make guests feel part of something bigger.

Think insider access, cultural touchpoints and playful challenges that turn loyalty from a perk into a lifestyle. The brands winning today aren’t just rewarding purchases; they’re building communities that pull people in and keep them coming back.

This is especially important now because consumers are more selective than ever. Many are skipping dining out, even with discounts, because price alone isn’t compelling enough.

Read More at the Restaurant Dive

Tiffany Disher, General Manager, MENU North America

Tiffany Disher

General Manager, MENU North America

Tiffany Disher, General Manager, MENU North America, an omni-channel ordering solution to futureproof restaurant’s growing digital sales needs. Before taking on this new role in January 2023, she was an integral part of Punchh’s growth story. She has advised hundreds of customers over the past eight years on their loyalty strategies both from a base program standpoint as well as ongoing marketing strategies. Before Punchh, Tiffany worked for Schlotzsky’s where she supported the brand marketing team by leading loyalty, eClub, R&D, Franchise advisory council and marketing analytics. Tiffany has her Bachelor’s of Science in Economics from University of Oregon and Master’s in Business with a specialty in Marketing from Baylor University. An avid golfer, hiker and mom of two small children, Tiffany spends her limited free time entering into baking competitions.