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3 Best Practices to Deliver Dynamic Customer Loyalty
3 Best Practices to Deliver Dynamic Customer Loyalty

Marketers need to be very strategic with how, when and what promotions they offer customers in order to gain their loyalty and in order to remain a competitive business. During this highly uncertain environment, static offers have the potential to provide ineffective discounting while also devaluing the food and/or dining experience. Static, one-size-fits-all promotions, despite any short-term bump in traffic can be canceled out by decreases in margins and the short-lived attention of price-conscious guests.

Generic marketing and customer loyalty programs that give all customers the same discount and experience are guaranteed to get stale, doing little to build the necessary brand loyalty restaurants desire from their customers.

Today, restaurants need a dynamic, adaptive marketing approach that focuses on building relationships with their customers.

Explore the eBook: 3 Best Practices to Deliver Dynamic Customer Loyalty and learn:

  • How to create personalized offers and customized experiences
  • How to capture data at every customer engagement touchpoint
  • Key Loyalty Metrics Every Restaurant Should Be Tracking & Analyzing
Tiffany Disher, General Manager, MENU North America

Tiffany Disher

General Manager, MENU North America

Tiffany Disher, General Manager, MENU North America, an omni-channel ordering solution to futureproof restaurant’s growing digital sales needs. Before taking on this new role in January 2023, she was an integral part of Punchh’s growth story. She has advised hundreds of customers over the past eight years on their loyalty strategies both from a base program standpoint as well as ongoing marketing strategies. Before Punchh, Tiffany worked for Schlotzsky’s where she supported the brand marketing team by leading loyalty, eClub, R&D, Franchise advisory council and marketing analytics. Tiffany has her Bachelor’s of Science in Economics from University of Oregon and Master’s in Business with a specialty in Marketing from Baylor University. An avid golfer, hiker and mom of two small children, Tiffany spends her limited free time entering into baking competitions.