Marketers need to be very strategic with how, when and what promotions they offer customers in order to gain their loyalty and in order to remain a competitive business. During this highly uncertain environment, static offers have the potential to provide ineffective discounting while also devaluing the food and/or dining experience. Static, one-size-fits-all promotions, despite any short-term bump in traffic can be canceled out by decreases in margins and the short-lived attention of price-conscious guests.
Generic marketing and customer loyalty programs that give all customers the same discount and experience are guaranteed to get stale, doing little to build the necessary brand loyalty restaurants desire from their customers.
Today, restaurants need a dynamic, adaptive marketing approach that focuses on building relationships with their customers.
Explore the eBook: 3 Best Practices to Deliver Dynamic Customer Loyalty and learn:
- How to create personalized offers and customized experiences
- How to capture data at every customer engagement touchpoint
- Key Loyalty Metrics Every Restaurant Should Be Tracking & Analyzing