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Why Your Data Strategy Is Your Guest Strategy
Nation’s Restaurant News Intelligence Study

Why Your Data Strategy Is Your Guest Strategy

Leveraging Back-of-House Insights to Drive Engagement

Today’s restaurant leaders are sitting on more data than ever, but most aren’t getting the insights they need to improve service, streamline operations, or react to shifting guest behavior.

This report breaks down how 200+ operators are turning back-of-house data into better, faster, more consistent guest experiences.

Download the whitepaper to learn:

  • What operators expect as the #1 ROI from BOH tech — and why it’s not cost savings
  • How brands use data to improve hospitality, speed, and accuracy
  • Where operators feel stuck today — from fragmented dashboards to lack of time and expertise

Built from insights across small, midsize, and large chains, this report shows how leading brands track operations, forecast demand, balance channel mix, and use labor and menu data to drive smarter decisions.

Why Your Data Strategy Is Your Guest Strategy Report

Tiffany Disher, General Manager, MENU North America

Tiffany Disher

General Manager, MENU North America

Tiffany Disher, General Manager, MENU North America, an omni-channel ordering solution to futureproof restaurant’s growing digital sales needs. Before taking on this new role in January 2023, she was an integral part of Punchh’s growth story. She has advised hundreds of customers over the past eight years on their loyalty strategies both from a base program standpoint as well as ongoing marketing strategies. Before Punchh, Tiffany worked for Schlotzsky’s where she supported the brand marketing team by leading loyalty, eClub, R&D, Franchise advisory council and marketing analytics. Tiffany has her Bachelor’s of Science in Economics from University of Oregon and Master’s in Business with a specialty in Marketing from Baylor University. An avid golfer, hiker and mom of two small children, Tiffany spends her limited free time entering into baking competitions.