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From Chaos to Control: The Benefits of Integrating your POS with Online Ordering

Published on April 3, 2023
By PAR Team

Picture this scenario: You’re in the midst of one of the busiest days you’ve had in a while, orders are coming in from all directions, and you’re struggling to keep up. To add to the chaos, you’ve run out of salmon, and you need to temporarily remove all menu items that contain that ingredient. Stop wasting precious time trying to figure out how to keep track of your inventory manually and how to manage the influx of orders at peak times.

The solution to your problem? Integrating your POS with an online food ordering platform saves time and provides faster service to your customers by automating updates and streamlining menu management.

Let’s look at the biggest benefits of this integration for your restaurant business:

Enhanced bottom line

By implementing online ordering, businesses can receive orders from customers at any time and from any location. Integrating this POS software can help capture those sales and ultimately lead to an increase in revenue.

Increased order accuracy

By integrating your POS system with your online food ordering system, your menu is always connected and synchronized. This means that any changes you make to your menu, such as adding new items or updating daily specials, will be automatically updated across all channels. This eliminates the need for manual updates, resulting in labor savings and a reduction in human error.

Higher customer satisfaction

Online ordering can provide a convenient and hassle-free experience for customers. By integrating your POS system with online ordering, you can offer a seamless and easy ordering process, leading to higher customer satisfaction.

Utilizing data for informed decision-making

By integrating your POS system with an online ordering solution, you can gain valuable insights into customer behavior, such as order history, preferences, and purchasing patterns. This data can help you make informed decisions about your business, such as which products to promote or how to optimize your menu to make your customers come back more often and spend more through personalized offers.

Boost Your Restaurant Business Growth with the Brink POS and MENU solution Integration

Prior to the invention of cloud-based point-of-sale (POS) systems, restaurant staff were forced to rely on disparate solutions such as legacy POS systems. This resulted in restaurant operators using multiple disconnected platforms during the ordering process. Additionally, they had to use multiple systems to manage menus, leading to errors and inconsistencies between product availability and channels.

Now, with the MENU and Brink POS integration, the guest-facing menu is seamlessly synced with the existing POS configuration, so orders from both first-party and third-party channels are automatically injected into the POS. This is done from a single backend, which eliminates the need of using multiple tablets and reduces the potential for errors resulting from manual order entry. Having solutions that seamlessly complement each other helps streamline order preparation and ensures data consistency across all order touchpoints.

Reduce total cost of ownership with a comprehensive suite of best-of-breed solutions under the PAR umbrella covering all aspects of your restaurant business.

Say goodbye to chaos and hello to control as you unlock your
ultimate potential with MENU+Brink!
Tiffany Disher, General Manager, MENU North America

Tiffany Disher

General Manager, MENU North America

Tiffany Disher, General Manager, MENU North America, an omni-channel ordering solution to futureproof restaurant’s growing digital sales needs. Before taking on this new role in January 2023, she was an integral part of Punchh’s growth story. She has advised hundreds of customers over the past eight years on their loyalty strategies both from a base program standpoint as well as ongoing marketing strategies. Before Punchh, Tiffany worked for Schlotzsky’s where she supported the brand marketing team by leading loyalty, eClub, R&D, Franchise advisory council and marketing analytics. Tiffany has her Bachelor’s of Science in Economics from University of Oregon and Master’s in Business with a specialty in Marketing from Baylor University. An avid golfer, hiker and mom of two small children, Tiffany spends her limited free time entering into baking competitions.